What we learned at ONA 14

What We Learned at the Online News Association ConferenceOctober 2014

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Tweet with #PubTraining

Video and list will be on

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#PubMedia at #ONA14

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10 Things We Learned at ONA

5by Robert Scoble, Flickr

1. Our audiences are on mobile

#pubtraining

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Do a self-audit: Interact with 5 stories in different scenarios, on different devices,

and at different times

- Via Amy Webb’s 10 Tech Trends for Journalistsbit.ly/10techtrends7

7By Jennifer Conley, Flickr CC

2. Journalists like Twitter. But more people are on Facebook

#pubtraining

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Tips for journalists to use Facebook: media.fb.com

(yes, the algorithm makes other journalists frustrated, too)

via OPB’s Rebecca Galloway @rebeccarrg

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3. Invite the audience into your editorial process #pubtraining

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What is your audience curious about? Ask them!

Go to curiouscity.wbez.org

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4. IRL is in

#pubtraining

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Media companies are making money, and building relationships with their audiences, by

throwing in-real-life events

presented by KQED’s Olivia Allen-Price

@oallenpricebit.ly/irlatona

13By Egidio Maurizio, Flickr CC

5. Learn each other’s language

#pubtraining

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Knowing the lingo of the different positions in the newsroom can help collaboration work better,

even if we don’t all learn how to code.

bit.ly/learncodinglanguages

via NPR’s Emily Bogle@emily_bogle

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Dave Mistich West Virginia Public Broadcasting

@DaveMistich

16By Scallop Holden, Flickr CC

6. You can’t do social alone

#pubtraining

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Maria MurrielWLRN, Miami@MariaMurriel

18By Yuko Honda, Flickr CC

7. Pageviews are not the only metric we should look at

#pubtraining

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Tory StarrPRI’s The World

@ToryStarr3

20#coldsnaps from the Washington Post

8. Keep your eyes on chat apps and ‘ephemeral content’

#pubtraining

21By Hoser Dude, Flickr CC

9. Seek inspiration from something new

#pubtraining

22By my snapps, Flickr CC

10. We’re all experimenting.It is ok to fail.

And no one has the answers.

via Laura Wingard, KPBS@laura_wingard

#pubtraining

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11. Chicago has some pretty good doughnuts

11. And don’t forget the cheezeborgers in Chicago

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Questions?

[email protected]@gteresa