What type of organizational structure does Coca-Cola have?
The Coca-Cola Company has a Separate International Division
Structure because its international staffs operate separately and
in isolation from head office. It has various divisions in all
continents around the world with presidents that control each
continental division. Coca-Cola has 5 continental divisions.
Eurasia & Africa Group Europe Group Latin America Group North
America Group Pacific GroupEach Continental division has vice
presidents that control sub-divisions based on regions or
countries. This structure is efficient for Coca-Cola since it is a
very large company.
How do they operate?
Coca-Cola is as an ethnocentric MNC because its domestic
operations are very similar to its international operations.
Regardless of the country or region, Coca-Cola operates the same
way and sells the same brand and type of soft drink. The company
has tight control over its operations from head office.
Group Members:Our group consists of 4 members: Khor Hooi Ling
(Student ID: 19043636), Tan Li Shen (19043654), Tan Yuen Yen
(19043657) and Chong Fei Yen (19043626).Overview of Coca-Cola
Company:The biggest-selling soft drink in history, and the
best-known product in the world! 'Coca-Cola' was created on 8th May
1886 by Dr. John S. Pemberton, an Atlanta pharmacist, and was first
offered as a soda fountain beverage - produced by mixing
'Coca-Cola' syrup with carbonated water - at Jacob's Pharmacy,
Atlanta. The coca-cola company was established with a mission to
strive and refresh the world, inspire the moments of optimism and
happiness, create value and make a difference.Further
information:[1][2]Progress:7 October 2009Hi world,This will be our
very first update. Anyway, we had our meeting in college, classroom
to be exact. The purpose of us having this meeting is to discuss
what organization should be select and not to forget to create the
wikipage so that our progress could be seen by everyone. After
several of choices, our members agreed to choose coca-cola company
as our organization, we then divide the task accordingly among the
members.Why do we choose coca-cola? As everyone knows that
coca-cola is a very well known organization therefore the
information of coca-cola could easily find in the net.
10 October 2009Good news!We have finally created our wikipages
for Information Management's assessment.
12 October 2009New update!We have gone to ask Ms Cheng about
what do we need to post on the wikipages after our lecture class.
We were blur at first, after a clear explanation from Ms Cheng, we
finally understood what is needed to be done for our
assessment.Every single one of us have to take part in the filming
of video clip. The video clip has to be timed 5-7 minutes. Not to
forget about the storyboard, we must at least have 12 slides for
it.
28 October 2009Hi, people!New uploaded here!We have finally
uploaded overview together with the mission of the Coca-Cola
Company. There are some related images we had posted on the gallery
of our pages.
21 November 2009Goods News!We have uploaded the level of
management and also the role of these levels.
23 November 2009Had a meeting in college to proceed on our work,
it was really a bad day!We faced a lot of problems for uploading
our organisational chart. We had tried so many ways to upload it in
here. Things did not work out well at first. After several tries,
we finally manage to upload it!
25 November 2009It was a public holiday hence we decided to meet
up in KBU's library to do our videoclip. We were nervous cause it
was our first time recording. After few tries, we manage to get
half of it done. We were running out of time therefore we decided
to meet the another day to finish off our video recording.
26 November 2009Got back to the college's library to continue
our video recording.Organisation Chart:
Level of Management:(level of management)Low / Operating Level
of ManagementLower level is also known as supervisory / operative
level of management. It consists of supervisors, foreman, section
officers, superintendent etc. According to R.C. Davis, Supervisory
management refers to those executives whose work has to be largely
with personal oversight and direction of operative employees. In
other words, they are concerned with direction and controlling
function of management.Their activities include - Assigning of jobs
and tasks to various workers. - They guide and instruct workers for
day to day activities. - They are responsible for the quality as
well as quantity of production. - They are also entrusted with the
responsibility of maintaining good relation in the organization. -
They communicate workers problems, suggestions, and recommendatory
appeals etc to the higher level and higher level goals and
objectives to the workers. - They help to solve the grievances of
the workers. - They supervise & guide the sub-ordinates. - They
are responsible for providing training to the workers. - They
arrange necessary materials, machines, tools etc for getting the
things done. - They prepare periodical reports about the
performance of the workers. - They ensure discipline in the
enterprise. - They motivate workers. - They are the image builders
of the enterprise because they are in direct contact with the
workers. Middle Level of ManagementThe branch managers and
departmental managers constitute middle level. They are responsible
to the top management for the functioning of their department. They
devote more time to organizational and directional functions. In
small organization, there is only one layer of middle level of
management but in big enterprises, there may be senior and junior
middle level management.Their role can be emphasized as - They
execute the plans of the organization in accordance with the
policies and directives of the top management. - They make plans
for the sub-units of the organization. - They participate in
employment & training of lower level management. - They
interpret and explain policies from top level management to lower
level. - They are responsible for coordinating the activities
within the division or department. - It also sends important
reports and other important data to top level management. - They
evaluate performance of junior managers. - They are also
responsible for inspiring lower level managers towards better
performance. Top / Strategic Level of ManagementIt consists of
board of directors, chief executive or managing director. The top
management is the ultimate source of authority and it manages goals
and policies for an enterprise. It devotes more time on planning
and coordinating functions.The role of the top management can be
summarized as follows - Top management lays down the objectives and
broad policies of the enterprise. - It issues necessary
instructions for preparation of department budgets, procedures,
schedules etc. - It prepares strategic plans & policies for the
enterprise. - It appoints the executive for middle level i.e.
departmental managers. - It controls & coordinates the
activities of all the departments. - It is also responsible for
maintaining a contact with the outside world. - It provides
guidance and direction. - The top management is also responsible
towards the shareholders for the performance of the
enterprise.Business Information System:The Coca-Cola Company is the
worlds largest beverage company, marketing four of the worlds top
five soft-drink brands to consumers in nearly 200 countries
worldwide, who consume more than one billion servings of its
products each day. Running this global business is not only a
daunting operational task but it also involves a mountain of
financial information that must be collected, consolidated, and
understood to drive financial reporting, planning, and decision
making at the $20 billion company.
CUSTOMER RELATIONSHIP MANAGEMENT (CRM)In today's challenging
business environment, best-run companies are more than ever staying
focused on their most valuable assets their customers. SAP Customer
Relationship Management Software empowers coca-cola company to
manage all of their customer related data and contacts
efficientlyWith SAP CRM, sales and marketing department gain the
essential business insights needed to make intelligent decisions,
sharpen their focus on customers to drive demand and increase
customer retention, and better manage marketing resources to do
more with less.
Features and functions:- Marketing resource and brand
management- Campaign management- Segmentation and list management-
Real-time offer management- Loyalty management- E-marketing
Benefits- Align marketing resources to support organisational
objectives- Understand the returns on your marketing spend-
Accelerate marketing processes with increased visibility and
control- Drive customer demand with targeted marketing messages-
Identify and retain high-value customers with customer loyalty
programs- Establish a standard, streamlined marketing process with
a central marketing platform
SAP Supply Chain Management (SAP SCM)Coca-cola company face
enormous pressure to reduce costs while increasing innovation and
improving customer service and responsiveness. SAP Supply Chain
Management (SAP SCM) enables collaboration, planning, execution,
and coordination of the entire supply network, empowering coca-cola
company to adapt their supply chain processes to an ever-changing
competitive environment.SAP SCM can help transform a linear,
sequential supply chain into a responsive supply network in which
communities of customer-centric, demand-driven companies share
knowledge, intelligently adapt to changing market conditions, and
proactively respond to shorter, less predictable life
cycles.Features and functionsDemand planning and forecasting
Forecast and plan anticipated demand for products or product
characteristics.Safety stock planning Assign optimal safety stock
and target stock levels in all inventories in the supply network.-
Meet desired customer service levels while maintaining a minimum
amount of safety stock.Supply network planning Integrate
purchasing, manufacturing, distribution, and transportation plans
into an overall supply picture so you can simulate and implement
comprehensive tactical planning and sourcing decisions based on a
single, globally consistent model. This can involve heuristics and
capacity planning, optimization, and multilevel supply and demand
matching.Distribution planning- Determine the best short-term
strategy to allocate available supply to meet demand and to
replenish stocking list which fulfilled by existing supply
elements.Supply network collaboration- improve visibility into
supply and demand- reduce inventory buffers, increase the velocity
of raw materials and finished goods through the pipeline, improve
customer service, and increase revenues.Benefits- Increase demand
accuracy and order fulfillment satisfaction levels- Reduce
inventory levels and increased inventory turns across the network-
Increase profitability and productivity- Integrate sales and
operation
SAP Enterprise Resources Planning (SAP ERP) FinancialsSAP ERP
Financials is a complete, end-to-end enterprise financial
management solution designed to meet the needs of the most complex,
multinational organizations. The solution comprises a robust set of
applications that support all aspects of financial business
activities which helps in management of financial
department.Features and Functions:Financial and management
accounting provides core accounting and reporting capabilities with
scalability to support the requirements of large multinational
companies.- The general ledger simultaneously supports parallel
books of accounts, including those for local GAAP, IFRS, US-GAAP,
and tax.- The solution integrates accounts payable and receivable
applications in high-volume environments. -- Complete integration
with the general ledger ensures the most up-to-date balances and
reporting accuracy.Financial supply chain management set the
applications streamline receivables and collections management
processes.- These integrated solutions help reduce operating costs,
and improve cash flow and reduce days' sales outstanding.- enable
quickly resolve invoice disputes and reduce the collections cycle
through electronic customer billing and robust collaborative
applications.- ensures the most up-to-date information and
reporting accuracy.Treasury applications provide robust cash,
liquidity, and financial risk management capabilities that enable
more precisely manage cash, mitigate financial risks, and
streamline bank interactions and payment processes.- connect the
entire spectrum of treasury activities for more effective
management and control, and integrate with SAP General Ledger
software to ensure strict adherence to regulatory compliance and
financial reporting standards.Benefits- Improve financial and
managerial reporting gives the flexibility to report performance by
business unit, organization, or cost center.- Improve corporate
performance by providing the foundation to quickly read, evaluate,
and respond to changing business conditions with accurate,
reconciled and timely financial data.- Achieve faster closes which
enable streamline accounting, consolidation, process scheduling,
workflow, and collaboration.- Improve corporate governance and
transparency by providing broader support of accounting standards,
federal regulations, and improved administration of internal
controls.- Improve cash flow and liquidity which automates dispute,
credit, collections management and offers electronic invoicing and
payment capabilities that supplement traditional accounts
receivable and accounts payable functions to accelerate and manage
cash flow.- Optimize global cash management through reporting ,
analysing , and allocate cash in real time, and establish in-house
banks or payment centers.- Improve process integration between
finance and treasury to ensure and integrate risk or treasury
transactions with core accounting and financial reporting
processes.- Reduce overall finance costs by ensuring innovate
processes, collaborate with supply chain partners, and streamline
operations to reduce costs and resource demands.Gallery:(sources:
www.google.
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