What type of blue are you

What Type of Blue Are You?

Ray Linder

“Isn’t it just the

MBTI®”?

What is the MBTI®?

• Most used personality inventory:

4M people per year, 30+ languages

• A tool designed by Katherine Briggs and

Isabel Briggs Myers

• Goal: to make C.G. Jung’s theory of

personality types practical and useful in

people’s lives.

“Much seemingly chance variation in human behavior is not due to chance; it is in fact the logical

result of a few basic, observable preferences.”

Carl G. Jung

© Otto Kroeger Associates 1999

ENERGY FLOW

E

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T

J P

F

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IA T T I T U D E

A T T I T U D E

TH

E F

OU

R F

UN

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ION

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P

TH

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DATA GATHERING PERCEIVING FUNCTION

JDECISION MAKING

JUDGING FUNCTION

ORIENTATIONTO THE OUTER

WORLD

Outwardly directed

Expressive

Exterior world of action

Speak to think

Gregarious

Inwardly directed

Reflective

Interior world of ideas

Think to speak

Reserved

Extravert Introvert

Present focus

Facts

Accuracy

Detail

Sequential

Future focus

Possibilities

Insights

Patterns

Random

Sensing Intuition

Evidence-based

Objective

Logic

Analyze

Clarity

Pleasant/Unpleasant

Subjective

Empathy

Personalize

Harmony

Thinking Feeling

Structure

Closure

Control events

Systematic

Planned

Open-ended

Options

Adapt to events

Casual

Spontaneous

Judging Perceiving

So . . . . . . what’s the

SDI®?

Three Components of Mind

Cognition: encoding, storing, processing, and retrieving information – “knowing”

“What?” [is this/just happened/does this mean?]MBTIAffect: emotional interpretation“How do I feel about this [person/knowledge/idea?]”Conation – connects cognition and affect to behavior“Why?”

Conation

PersonalIntentionalPlanfulDeliberateStrivingProactiveFreedom to make choices

MOTIVATION

So . . .

. . . which is better?

So which is better?

MBTIMore theory

More research

More trainer tools/resources/approaches

More applications = breadth

Underlying psychology - depth

Long “half-life”

User groups, social networks

SDIInstant “a-ha” impact

Self-evident

Easier to identify others “colors”

Easier to remember

System vs. box

Easier to get certified

Easier to have effective, applied trainings

So . . . . . . which is

better?

(it depends)

What is the issue?

How?CommunicationWork-related stressProblem-solving and Decision-makingIntra-Personal comfort zonesTeam style

Why?ConflictRelationship-oriented stressEmotion and EngagementInter-personal comfort zonesTeam culture

How do you sell SDI® to an MBTI® culture?

Common MBTI objections

Type is a “box”

Forced choice questions

Too complex

Not self-evident

Not easily remembered

Why not use MBTI® + SDI®?

What I want (SDI) and how I go about getting it

(MBTI)

What is emotionally satisfying and what I have

mental energy for

Retention – what I do vs. why I want to do it

Connect purpose (SDI) and work style (MBTI)

Why not use MBTI® + SDI®?

• Richer discussions about what it means to

be “us”• See more of a person through multiple

lenses• Be more effective at explaining SDI

Blue Thinker

Extravert/Introvert Hubs

What Type of Blue Are You?

Ray Linder