What to Expect When You're Expecting a Website

WHAT TO EXPECT

a website

WHEN YOU’RE EXPECTING…  

PRESENTED BY:

HELLO LADIES!

WE’RE THE BUSINESS BETTIES

THIS IS SUZANNE

Lifestyle photographer Small business cheerleader

Graphic designer

Queen of

Cardigans

THIS IS ALLISON

Together, we have a total of more than

20 YEARS experience in helping

entrepreneurs look their best.

We specialize in…

STUNNING PHOTOGRAPHY

BEAUTIFUL BRANDING

and of course… (the reason why you’re here)

GORGEOUS WEBSITES

WHAT TO EXPECT

a workshop WHEN YOU’RE EXPECTING…  

HOW LONG THE PROCESS WILL TAKE (and how much time you’ll be putting in.)

HOW MUCH YOU’LL SPEND ON A WEBSITE (plus all the other little things you didn’t think of.)

HOW YOUR WEBSITE AND YOUR BRAND WORK TOGETHER YOU’LL LEARN

IT MIGHT NOT TAKE 9 MONTHS (but it still takes time)

GET YOUR $H*T TOGETHER

(see also: content development)

TEXT

IMAGES

You’ll need…

&

TIME INVESTMENT 5+ hours

¹

RESEARCH GRAPHIC

DESIGNERS

TIME INVESTMENT 5 hours

¹

SECURE YOUR DOMAIN NAME

TIME INVESTMENT 30 minutes

¹

What’s in a name? (the science of picking the perfect domain)

DO make it short and sweet

DON’T use dashes

DO run it past your inner 12 year old

DON’T forget to claim common

variations and misspellings

MEET WITH YOUR DESIGNER

TIME INVESTMENT 1 hour

¹

THE PROCESS

MOCKUPS FEEDBACK REVISIONS

DEVELOPMENT

and then… ADD CONTENT

LAUNCH!

TIME INVESTMENT 4-6+ weeks

¹

MAKE YOURSELF AVAILABLE

TIME INVESTMENT 5-10 hours

¹

TO BLOG OR NOT TO BLOG

Changing content

Keeping Wordpress themes and plugins current

QUICK AND EASY DIY UPDATES SEAMLESS INTEGRATION WITH SOCIAL MEDIA & OTHER APPLICATIONS ONE OF THE TOP BLOGGING PLATFORMS HIGHER SEO RANKINGS

WHY OUR CLIENTS LOVE

No website will live forever.

Expect that you’ll be going through this process every 3-5 years.

BREATHE.

MONEY CAN’T BUT YOU LOVE (but you’ll need some to build a website)

DOMAIN REGISTRATION

& WEBSITE HOSTING

EXPECT TO SPEND domain registration : $12-15 annually

web hosting : $12-15 monthly

"

COPYWRITING

EXPECT TO SPEND copyediting : $125 per page

copywriting : $400 per page

"

PHOTOGRAPHY

EXPECT TO SPEND stock photography : $15-30 per image

business portrait : $350

half day rate : $800

full day rate : $1500

"

WEB DESIGN & DEVELOPMENT

EXPECT TO SPEND $1200+

"

NEVER work with a

designer without signing

a contract.

BRINGING UP BABY

your costs post-launch

EXPECT TO SPEND website maintenance : $125 hour

domain renewals : $12-15 annually

hosting fees : $185 annually

"

BREATHE.

IT’S ALL ABOUT THE BRAND, BABY! (how to welcome your new website into the family)

CREATE A BRAND

DEVELOP BRAND GUIDELINES

a work with a designer to create a logo, choose fonts, and select colors to represent your business.

b using your logo as a guide, select fonts, colors, and images that you’ll be using consistently.

PUSH.

ONE BIG HAPPY FAMILY creating consistency in your brand

THAT’S A WRAP! (so what did we learn?)

TWEET THIS!

“Creating a website doesn’t take 9 months, but plan for at least 6 weeks.”

#LadyProjectSummit #BusinessBetties

TWEET THIS!

“It takes more than a designer to build a website. Remember copywriting,

photography & hosting costs.” #LadyProjectSummit #BusinessBetties

TWEET THIS!

“Welcome your website into your brand family.”

#LadyProjectSummit #BusinessBetties

QUESTIONS?

HAVE WE GOT SOMETHING SPECIAL FOR YOU?!

(yes, yes we do. that was a rhetorical question.)

Maybe you noticed some

of the fabulous photos we

used during

our presentation

today?

A monthly subscription service that gives you stock photos that you’d actually want to use.

FOR OUR WORKSHOP ATTENDEES ONLY

Get a 3 month subscription for only $30 (regularly $45)*. (That’s 39 images for 77 cents each!)

GO TO BETTERTHANSTOCKPHOTOS.COM AND USE CODE “LADYPROJECTSUMMIT”

*Offer good until May 30, 2015

LET’S BE FRIENDS (aka how to contact us)

www.businessbetties.com

[email protected]

413.486.0172

FACEBOOK.COM/BUSINESSBETTIES

@BUSINESSBETTIES

INSTAGRAM.COM/ALLISONBIGGS

INSTAGRAM.COM/SUZANNELAROCQUE

PINTEREST.COM/BUSINESSBETTIES

and if you see us wandering around the Summit today…

SAY HELLO! (seriously. we really mean it.)