What to Do if Your CMS Vendor Got Acquired

Cathy McKnightVice President of Consulting

Digital Clarity Group

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DCG is an award-winning research and advisory firm that helps organizations navigate the new world emerging from digital disruption.

We work with business leaders who aim to transform the experience they deliver to customers, prospects, and employees.

We deliver insight, research, and services focused on the content, technologies, and practices that enable world-

class experiences.

http://digitalclaritygroup.com | @just_clarity | New York, NY USA

Digital Clarity Group

@cathymcknight | @just_clarity

1. My CMS vendor has been acquired – now what should I do?

2. What are my options?

3. I have decided to make a change – what do I do to make the migration to the new solution as smooth as possible?

Today’s conversation

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Graphic here

First a few stats

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Has your CMS vendor ever been acquired?

a) Yes – within the last year

b) Yes – within the last 2 to 4

years

c) Yes – 5 or more years ago

d) No

Moral of the story

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Step 1: Get

answers to your

questions

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How does this affect my licensing?

Who will manage my account?

What does this do to roadmap?

Where do I turn to for support?

When will the products be integrated?

Why me!!!

Common questions

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Who ya gonna call?

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Agency or SI

Who can you turn to for answers?

InformationDetails

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Step 2: Look at

the opportunity

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Have you ever said or thought any of the following:

Our current CMS doesn’t

meet our needs.

We are stuck with a legacy CMS solution

that refuses to evolve.

We are not engaging visitors

with our content.

Does this sound familiar?

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Has our business evolved/changed?

Have our CMS requirements/needs

changed?

Is our current CMS meeting our

needs?

Does our technology implementation

model still make sense?

Is our current agency/SI still able to

support us?

A few questions to ask yourself:

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Does your current CMS still meet your needs?

a) Yes – 100%

b) For the most part

c) Not really

d) No

e) Not sure

Depending on the answers to the first

questions you can:

Stay with current technology

Change to the new owner’s solution

Find a new technology

You have options

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Step 3: How to

make a

smooth

transition

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Align with new objectives

Improve processes

Update content

Educate

Bring in fresh blood

Find a new partner

Great opportunity to:

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Follow a proven

process

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1. Validate the Need

2. Compile/Validate Requirements

3. Determine Focal Needs

4. Shortlist Technology

5. Shortlist Service Provider

6. Conduct Onsite Demonstrations

7. Execute RFP Process

8. Carry out POC

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Team

Content

Strategy

Plan

Tools

Training

Support

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