What the Click is Going on?

Qadabra's look inside the world of click fraud and what fraudulent traffic does to the online ecosystem. Our team at Qadabra uses a combination of automated systems and manual review to help us distinguish between “human” and “bot” traffic sources. By continually monitoring activity in the ad exchange, we are able to remove most fraudulent traffic. Together, we can further clean up the damage and create an ecosystem where we can all maximize our wins.