What social media can do for your business

What Social Media

Can Do For Your Business

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Goals

Social media as a communication tool

– Elements of social media

– Business uses for social media

– Practical applications

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What Is Social Media?

Social media is a platform that

let’s you have a conversation

with others;

– Wordpress allows comments

on your blog

– Pintrest lets you share

images you like and

comment on other’s photos

– FB, Twitter, LinkedIn,

YouTube

– These are just what’s here

now; this is constantly

changing!

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Foder’s Guide

They each have a personality & culture,

making different channels more or less

meaningful depending on your business

goals.

– Facebook: I like doughnuts

– Twitter: I'm eating #doughnuts

– Instagram: Here is a polaroid-esque

photo of doughnuts

– Youtube: Here I am eating doughnuts

– Linkedin: My skills include doughnut

eating

– Pinterest: Here is a recipe for doughnuts

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What Can You Do With Social Media?

Branding/Marketing

Reputation Management

Customer Service

Networking & Human Resources

Sales & Promotions

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Branding/Marketing

What does Branding look like on SM?

You are reinforcing what you want

customers to think of when they think

of your brand.

– Ace is The Helpful Place; their FB

page offers coupons, tips, a way to

find a local store…

– They have live chat with design

experts

– They are consistently

communicating with their audience

sharing helpful info to reinforce the

brand

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Reputation Management

How are you handling it when something goes awry?

- Even when things went awry Red Cross was in constant communication, as

we Dogfish Head, both listening and responding

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Customer Service

If you are monitoring SM, you are presented with a wonderful

opportunity to expediently handle customers who may be having an

issue with your service or product.

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Networking & Human Resources

– Looking for an introduction into a particular company or organization?

– Looking for candidates for a position in your company?

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Sales & Promotions

Mellow Mushroom is a chain and they recently started a “Follow Us

And We’ll Follow You” campaign;

– And they might just follow you…

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Who’s Getting It Right?

On the site the focus is on MY needs; product info, but I can share,

pin and email products that I like.

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Who Am I Communicating With?

I know the employee who is posting or tweeting.

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Being Like-worthy

Visit their FB page and see the stuff they’re talking about; subtly and

not so subtly sharing product info. But the personality shines through.

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What To Share

Use Most Often:

Awareness & Evaluation content

– Background info about

industry

– Success stories related

Engagement content

– Starts a conversation,

encourages interaction

Use Less Often:

Decision and Purchase-Related

content

– Testimonials

– Samples of your work

– Case studies

Descriptions of, and incentives to

buy, products/services

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Email Marketing

1. Disabled Images

2. Scan-Ability

3. Mobile Ready

4. Analyze frequency

5. Segments

6. Personas – targeted and

relevant

7. Conversational language

8. Pithy Subject Lines

9. Engaging content

10.Compelling call to action

(CTA)

914-806-7720

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