What Really Sets Your Business Apart?, Janson Stanley, CO2 2017

What Really Sets Your Business Apart?

Jason Stanley, CEOCoalmarch Productions

Unique Value Proposition

Unique Value PropositionThinking, reflection, creativity.

Unique Value PropositionThinking, reflection, creativity..

We’re all here to learn how we can be more successful in business.

There are two ways you can do this.

You can be the lowest cost producer…

…or you can offer something that no one else does, something unique.

Raise your hand if you are the lowest cost producer in your market.

For everyone else, the question you need to ask yourself, right now, is…

What am I offering that no one else is…

What am I offering that no one else is…and how am I communicating it?

So what’s the big deal?

13%

Think about it.70,000 website visits.9000 leads.13% conversion.

16%

100 visits, 13 people100 visits, 16 people

But it is still a 23% increase in conversion.

Why it’s a big deal.

Why it’s a big deal.Set you apart.

Why it’s a big deal.Set you apart.Reason to choose you.

Why it’s a big deal.Set you apart.Reason to choose you.Visibility in your market.

Why it’s a big deal.More leads.Better sales.

So how do we get there?

28

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So what’s your one thing?

That’s the question we asked at Triangle this year.

Here’s what we have been doing…

What makes Triangle unique?

First, Owned by a veteran and a pilot.

What makes Triangle unique?

First, Owned by a veteran and a pilot.Second, Prompt service (Same day)

What makes Triangle unique?

First, Owned by a veteran and a pilot.Second, Prompt service (Same day)Third, More reliable service (Guaranteed)

So let’s get to cooking.

We combine the focused message of promptness and reliability and pair it with amemorable mascot that projects confidence.

Make Triangle more memorable?

Make Triangle more memorable?Stand out in a crowd?

Make Triangle more memorable?Stand out in a crowd?A reason to choose Triangle?

But you can do this as well.

So here’s how you do it…

So here’s how you do it…Identify

So here’s how you do it…IdentifyFocus

So here’s how you do it…IdentifyFocusCommunicate

Your challenge…

What Really Sets Your Business Apart?

Jason Stanley, CEO

Coalmarch Productions

[email protected]

linkedin.com/in/jasonmstanley

@jasonmstanley