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What Really Sets Your Business Apart? Jason Stanley, CEO Coalmarch Productions
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What Really Sets Your Business Apart?, Janson Stanley, CO2 2017

Jan 23, 2018

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Page 1: What Really Sets Your Business Apart?, Janson Stanley, CO2 2017

What Really Sets Your Business Apart?

Jason Stanley, CEOCoalmarch Productions

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Unique Value Proposition

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Unique Value PropositionThinking, reflection, creativity.

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Unique Value PropositionThinking, reflection, creativity..

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We’re all here to learn how we can be more successful in business.

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There are two ways you can do this.

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You can be the lowest cost producer…

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…or you can offer something that no one else does, something unique.

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Raise your hand if you are the lowest cost producer in your market.

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For everyone else, the question you need to ask yourself, right now, is…

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What am I offering that no one else is…

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What am I offering that no one else is…and how am I communicating it?

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So what’s the big deal?

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13%

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Think about it.70,000 website visits.9000 leads.13% conversion.

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16%

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100 visits, 13 people100 visits, 16 people

But it is still a 23% increase in conversion.

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Why it’s a big deal.

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Why it’s a big deal.Set you apart.

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Why it’s a big deal.Set you apart.Reason to choose you.

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Why it’s a big deal.Set you apart.Reason to choose you.Visibility in your market.

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Why it’s a big deal.More leads.Better sales.

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So how do we get there?

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So what’s your one thing?

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That’s the question we asked at Triangle this year.

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Here’s what we have been doing…

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What makes Triangle unique?

First, Owned by a veteran and a pilot.

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What makes Triangle unique?

First, Owned by a veteran and a pilot.Second, Prompt service (Same day)

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What makes Triangle unique?

First, Owned by a veteran and a pilot.Second, Prompt service (Same day)Third, More reliable service (Guaranteed)

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So let’s get to cooking.

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We combine the focused message of promptness and reliability and pair it with amemorable mascot that projects confidence.

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Make Triangle more memorable?

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Make Triangle more memorable?Stand out in a crowd?

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Make Triangle more memorable?Stand out in a crowd?A reason to choose Triangle?

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But you can do this as well.

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So here’s how you do it…

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So here’s how you do it…Identify

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So here’s how you do it…IdentifyFocus

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So here’s how you do it…IdentifyFocusCommunicate

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Your challenge…

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What Really Sets Your Business Apart?

Jason Stanley, CEO

Coalmarch Productions

[email protected]

linkedin.com/in/jasonmstanley

@jasonmstanley