Investing in Sustainable Agriculture in Myanmar What potential for geographical indications in Myanmar? Sébastien BOUVATIER Agricultural Counsellor for ASEAN countries French Embassy in Singapore Regional Economic Department/ French Embassy in Singapore 101-103 Cluny Park Road, Singapore 259595 Tel: + 65 6880 7878 Fax:+ 65 6880 7880 http://www.ambafrance-sg.org Yangon – July 20, 2014
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What potential for geographical indications in Myanmar ?
Investing in Sustainable Agriculture in Myanmar. What potential for geographical indications in Myanmar ?. Yangon – July 20, 2014. Sébastien BOUVATIER Agricultural Counsellor for ASEAN countries French Embassy in Singapore. Regional Economic Department/ French Embassy in Singapore - PowerPoint PPT Presentation
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Investing in Sustainable Agriculture in Myanmar
What potentialfor geographical indications
in Myanmar?
Sébastien BOUVATIERAgricultural Counsellor for ASEAN countriesFrench Embassy in Singapore
Regional Economic Department/ French Embassy in Singapore101-103 Cluny Park Road, Singapore 259595Tel: + 65 6880 7878 Fax:+ 65 6880 7880http://www.ambafrance-sg.org
Yangon – July 20, 2014
GI : a definition
Source: World Trade Organization (WTO)
Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS – 1994)
Article 22 :«Geographical indications are […] indicationswhich identify a good as originating in the territory of a Member [=country], or a region or locality in that territory, where a given quality, reputation or other characteristic of the good is essentially attributable to its geographical origin.»
GI : a link between nature, culture and a product
Specific product (quality, reputation)
Natural environment (topography, climate, soil,…)
Producers(tradition, know-how)
Geographical area + Specific product + Causal link = GI
An example of GI : ChampagneGeographical Indication