What organizational structures and processes do managers use to oversee new product development

Organizational structure and

processes to oversee new product development

Johnson & Johnson

Company that uses customer driven engineering to develop new products, incorporating customer preferences in the final design.

Budgeting for New Product Development

Idea Screening

Organizing New Product Development

Cross Functional Teams

Stage – Gate Systems

OR

Stage Gate System

Idea Generation

Idea Screening

Concept Development and Testing

Marketing Strategy

Development

Business Analysis

Created By:

Rohit Kumar Mittal IIT (BHU), Varanasi

During an internship by:

Prof. Sameer Mathur IIM Lucknow