What Not To Write| Makeover Your Content Creation Ellen Gomes Content Marketing Specialist November 5, 2014
Jun 14, 2015
What Not To Write|Makeover Your Content CreationEllen Gomes
Content Marketing Specialist
November 5, 2014
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About Me
• Content Marketing Specialist at Marketo• Fun Fact: I am a cat lady... get ready!• I’m hip, I’m cool, I’m on twitter:
@egomes1019
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It’s not an intervention but…
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Does this content look good on me?
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Create Winning Content
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#1: Identify Your Audience
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#2: Define Your Goals
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#3: Invest Wisely
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Types of Content: Guides
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Guides
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Types of Content: ebook
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Ebooks
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Types of Content: Infographic
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Infographics
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Types of Content: Blogs
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Blogs
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#4: Work Smarter
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#5: Practice Safe Experimentation
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#6: Make It A Habit
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#7: Keep Learning
- Follow content marketing leaders on twitter
- Find a few aspirational brands to follow
- Track your competitors
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Questions