What makes an Mobile App Marketable?

• 1. MARKETABLE MOBILE APP Presented by Yanzer Lee, Fireworks Solutions Sdn Bhd

2. YANZER LEE, DIRECTOR OF CREATIVE TECHNOLOGIESFIREWORKS SOLUTIONS SDNBHD HTTP://FIREWORKS.MY 3. I AM GOING TO SHARE WITH YOU SOME OF OUR EXPERIENCE 4. Today I will not talk about how to market your app. 5. I am going to talk about how to design an App that is Marketable. 6. We are going to discuss aboutThe Key Strategies of A Marketable App. 7. KEY STRATEGIES? 8. User Focused Apps Who is my target market? How does my App help my target market? How can I make my App really cool for them? Can I make my App really useful to them? 9. Target An Activity App: Nike+ Running Target: Running The most popular running app Uses GPS to track your speed and pace Plays music while you run Map your runs Track your progress 10. Target An User Group App: MomsApp Target: Pregnant Mothers Pregnancy Tools at your finger tips Pregnancy Journal Doctor Appointments Pregnancy Articles Kick Counter Labour Plan 11. Do One Thing, Right. If your app only does one thing. What is that one thing? Focus on that one thing, and do it really well. Make it easier, faster Innovate and make it better! Expand its capability 12. Take One Concept, And Expanded It. App: Evernote Focuses on note-taking. Make notes taking very easy, Powerful and full-featured Multi-device. 13. One Concept, Polished. App: Fruit Ninja Focusing on making a game that utilizes the multitouch technology, really, really fun.Spend their focus on making the swiping and slashing perfect on smart phones. One of the highest grossing Casual Game Mobile App! 14. Socially Driven Social Elements are vital for marketing Give your users a way to share their app, show off their skills or collaborate. Harness Viral Marketing: Can we innovate your App to be Social Driven? 15. Going Viral App: DropBox Rewards user when they refers another user. Dropbox goes viral. User gets free space. Win-Win Social Mechanism. With this simple mechanism it is able to create 10 folds of users without advertising! 16. Community Driven App: Instagram Takes Mobile Phone Photography, and make it community driven. 17. Classic + Social App: Draw Something A classic guessing game innovated into a Social Game. Users automatically invite other users via Facebook. 18. and then some There are many more ways Think Different, Make it Fun, Find a problem and solve it Make sure you app stand out among millions of apps! 19. Redefine the Old App: WhatsApp WhatsApp redefines traditional SMS and turn it around into a cross device, free, SMS replacement. 20. Solves A Problem App: Dropbox Making files available for multi devices has never been easy. Dropbox indentify the need and focused on making it easy. 21. Cool / Fun / Amazing App: Talking Tomcat Talking Tom repeats everything you say with a funny voice.Simple yet very fun to use! 22. Free? Yes, Free! App: MapMyRun Market an existing Popular Paid App, for Free!MapMyRun is created to gain market share on users who do not wish to pay for the paid Nike+ Running App. 23. Conclusion Focus on a Target market Do One Thing, Right Make your app Socially Driven Find Unique Selling Points 24. THANK YOU! 25. FIREWORKS IS A FULL SERVICE NEW MEDIA AGENCY THAT SPECIALIZES IN THE WEB, MOBILE & ADVERTISING.We create successful and effective digital marketing campaigns and innovative solutions in the New Media for our customers. 26. The Kancil Award Multimedia Category (Silver) for WhatInTheHercules.comThe Kancil Award Multimedia Category (Bronze) for MiniTicketPreventilizer.comUnited Nations Cyberstar Award Web Portal Development & Management System for United Nations in Malaysia. 27. Malaysia | Head Quarter Fireworks Solutions Sdn Bhd Suite 728, 7th Floor, Lobby 6, Block A, Damansara Intan, No. 1, Jalan SS 20/27, 47400 Petaling Jaya, Selangor, Malaysia. T +603. 7710.2995 F +603. 7710.2954 W www.FireworksSolutions.com Download Map to our KL OfficeUK Branch Fireworks Interactive Limited Spectrum House, Dunstable Road, Redbourn, Herts, AL3 7PR United Kingdom. T +44.207.0967172 F +44.845.6122031 W www.FireworksSolutions.comThailand Branch | Operations Fireworks Solutions Global Limited 7th. Floor Srithepthai Building, 1200 Bangna-Trad Road, Bangna, Bangkok 10260, Thailand T +662.399.2482 F +662.399.1377 W www.FireworksSolutions.co.th