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“what makes a successful website”
Michael FitzGerald
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today’s talk:concept. design.
user experience.
©xap
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properly engagingwith your dev team
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the ‘brief’ meeting
not a designer, not a developer
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simple two step process...
(from Seth Godin)
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step one: open all doors. consider as
many options as possible, then add
more.
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step two: relentlessly dismiss, prune and
eliminate. ship.
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no building in step 1.
if you have new ideas in step 2...
record for v2
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you’re only judged on what’s there.
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that warm and fuzzy feeling
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get it right before a single byte of code is written.
example...
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“search engine friendly” is not an
afterthought.
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no wireframe preview.removes the ‘wow’
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hierarchy:users don’t read.they scan & zoom.
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key pages design.templates
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01 4567 456vs.
01 4567 456
learn. it’s easy to change
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reviewing designs:never on print!
only in the browser.
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feedback:complaining is
good.becoming a
designer, not so good
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uxuser experience
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if design is all about the ‘visible’, then ux
is the ‘invisible’
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ux saves the user from thinking unnecessarily
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the ux belongs to the user.
improve it with service design
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service design+
-
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copy: words are the soul of ux
“message sent”“report spam”
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your site is the start of the
‘conversation’.make it easy for
them to continue.
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...chat/use/type first, then add the logo.
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“I have this feeling _______ site
went live.”
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thank you for listening.
Michael FitzGerald