What Makes a Price Increase Seem Fair

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What makes a price increase seem "fair"?Maxwell, SarahPricing Strategy & Practice; 1995; 3, 4; ABI/INFORM Globalpg. 21

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.