What It Takes to Establish UX Gina Bhawalkar Senior UX Manager at Scottrade Inc. UPA 2012, Las Vegas, NV
What It Takes to Establish UX
May 12, 2015
My Ignite presentation from UPA 2012 on the topic of What It Takes to Establish UX. How to begin introducing UX in your organization, once you've introduced it how to establish deeper influence, and what to do with that influence once you have it.
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What It Takes to Establish UX
Gina Bhawalkar
Senior UX Manager at Scottrade Inc.
UPA 2012, Las Vegas, NV
About Me
• 8 years experience in User Experience (3 in UX Management)
• Currently Senior User Experience Manager for Scottrade, Inc. in St. Louis, MO.
• M.S. in HCI from Georgia Tech
• What I Love: User Research, Mentoring, Accessibility, Running
My Story
1 8 3 Hired to start a UX team years ago
Grew a team of to a team of Nearly integrated into software development at Scottrade
What we’ll talk about today
• How to begin
• Establishing deeper influence
• Taking advantage of that influence
Where to begin?
Be Knowledgeable
Be Networked
…with Marketing Research
Be a Consultant
http://theinspirationroom.com/daily/
Be Inclusive
Be a break from their day
Be Persistent
You’re Not There Yet
Be Visible Wait…our
customers can’t find the checkout
button??!!
Be Nice
Be Multilingual
Be Integrated
What do you do now?
Do what YOU are passionate about
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