•What is wine? •What is wine communication? •Who are the communicators?
What is Wine Communication?
Aug 19, 2015
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Transcript
•What is wine?•What is wine communication?•Who are the communicators?
What is wine?
Vintage
SoilAppellation
Critical recognition
Grape variety
Region
Winemaker
Vintage
SoilAppellation
Critical recognition
Grape variety
Region
Winemaker
Vintage
SoilAppellation
Critical recognition
Grape variety
Region
Winemaker
WINE
Spanish Red
Pinot Grigio
Yellow Tail
Merlot
White Zin
NZ SauvignonCupcake
Moscato
Keep Light
Cava
Chardonnay
Some wines are just wineOf many wines there is nothing to be said. They are just wine. It’s foolish to say anything more about them, but still some people try.Jamie Goode - Wine Manifesto 2013
FruitsNewtsCutes
Fruits (fruity wines)
MoscatoWhite ZinApothic
Newts (neutral wines)
Pinot GrigioSA Chenin
Cutes
CupcakeLittle Black Dress
Skinny Girl
Vintage
SoilAppellation
Critical recognition
Grape variety
Region
Winemaker
WINE
Spanish Red
Pinot Grigio
Yellow Tail
Merlot
White Zin
NZ SauvignonCupcake
Moscato
Keep Light
Cava
Chardonnay
Vintage
SoilAppellation
Critical recognition
Grape variety
Region
Winemaker
WINE
Spanish Red
Pinot Grigio
Yellow Tail
Merlot
White Zin
NZ SauvignonCupcake
Moscato
Keep Light
Vintage
SoilAppellation
Critical recognition
Grape variety
Region
Winemaker
WINE
Spanish Red
Pinot Grigio
Yellow Tail
Merlot
White Zin
NZ SauvignonCupcake
Moscato
Keep Light
LafiteGrange
CristalNapa Cab
Cloudy BayCampo Reserva
We all have different notions of luxury
What is wine communication?
• Wine articles (magazines/books)• Packaging (backlabels, QR etc)• Blogs (independent/producers’/distributors’• PR & Advertising• Websites• Forums• Teachers• Public speakers• TV/Radio (Terrestrial/Cable)• Movies (including product placement)• Youtube• Facebook/Twitter/Google+• Wine Tourism• Lifestyle journalism• Celebrity• W.O.M. Word of Mouth
The blogger…
The winemaker
The Critic
The Celebrity
Bill
The wine communicators of the late 20th Century
The way we were….
Bob
Pepe
Fluffy
Connie
Barbie
Pepe Bob
Fluffy
Connie
Bill
Bill, the wine man
Doris, the ski buff
Terry, the hi-fi nerd
How many of you are wine communicators?
How many of you have tasted any or all of
these wines?(or would like to?)
Plozner Malpelo
“orange” wine
Basque XarmantTxakoli
TurkishPamukkale
Trio
How about these?)
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