Viral Marketi ng September 2008 COMM363 - Team Bolto
What is Viral Marketing?
Nov 19, 2014
Presentation for Marketing Analysis class.
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ViralMarketing
September 2008COMM363 - Team Bolto
What is it?
“”
Dr. Ralph F. Wilson The Six Principles of Viral Marketing
Any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.
Viral Marketing is A.K.A.
Word of Mouth
Creating Buzz
Leveraging the Media
There are…
6 Main elements to viral marketing.
1. Free product or service.
2. Easy to transfer
3. Quickly scalable from small to large
4. Exploits common motivations and behaviours
5. Uses existing networks
6. Takes advantage of resources
In short, Viral Marketing can be very effective…
And you can save money too.
Have a Great Day!
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