Top Banner
What’s Vamos? The team, product & mission
17
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: What is Vamos?

What’s Vamos?The team, product & mission

Page 2: What is Vamos?

The Team

Luis-Daniel AlegríaCEO

David PrentellChief Growth Officer

Jens DresslerCTO

Erik CollinderCreative Director

Page 3: What is Vamos?

The dilemmaHow do you know what’s going on in a city famous for it’s rich culture and nightlife?

Page 4: What is Vamos?

- Event visibility

- Limited mobile app

Solving the problem today

+ Relevant information

+ Personal network+ Relevant information

+ Realtime

- Limited availability

- Time critical

+ Personal experience

+ Group consensus

- Preferences discussions

- Limited know

+ Comprehensive database

+ Localized information

- Static

- Outdated information

+ Relevant information

+ Localized content

- Poor results

- Hard to query

Phone & Texts Facebook Collective knowledge Plan ahead Search

Page 5: What is Vamos?

A product that helps the user to find what she wants and drives foot-traffic to advertising partners and/or events hosts.

“Bringing Friends Together”

The mission

Page 6: What is Vamos?

The insightFriends usually make plans to meet up in advance, but the decision on what to do is often made on the same day.

Page 7: What is Vamos?

The target audience

Spontaneous smartphone users, young at heart, with the desire to explore urban cities all around the world.

Page 8: What is Vamos?

Vamos brings friends together by making event discovery social. Explore today's most interesting local events and where the people you hang-out with are going.

The promise

Page 9: What is Vamos?

Vamos makes it easy to get an idea of when an event starts, its location and who will be there.

The product today

Page 11: What is Vamos?

The difference between Facebook and Vamos

Vamos is fully dedicated to make event discovery a better experience compared to other apps that are acting in multiple spaces at once.

Page 12: What is Vamos?

Vamos is a social product in its core

http://vimeo.com/38858276

Page 13: What is Vamos?

Berlin

London

Oslo

Stockholm

New York

Amsterdam

Barcelona

San Francisco

Singapore

Sao Paulo

120 beta testers

Early market validation

Page 14: What is Vamos?

Around the world

BerlinLondon BarcelonaNew YorkSao Paulo Paris Stockholm

Page 15: What is Vamos?

“Vamos already has plenty to offer in the way of suggesting

things to do. It’ll be fascinating to see the traction it can

attract when it goes live”.

“1/10 app ideas that can potentially disrupt daily

urban life”

The PR

“Currently, the Internet scene seems particularly curious

about an app: Vamos.”

Page 16: What is Vamos?

The next steps

• App store launch in August

• Official launch partner at Tech Open Air Berlin

• Roll it out in key global markets

• Press and media coverage

• Generate organic growth (from in-app features)

• Reach the 1m user milestone within 12 months

• Analyze key performance indicators and optimize the product

Page 17: What is Vamos?

Let’s disrupt event discovery.

Who’s in?