What is the future for social media??

BA (Hons) AdvertisingSocial Media – What’s next?

What does the future hold?

Mashable Social Media Summit

http://www.youtube.com/watch?v=zhOwWeS7FT8

Growth vs Engagement….

Mobile marketing will keep growing…

Will this be the year for niche social media?

The rise of agile marketing models….

The Rise of Digital Darwinism

http://www.briansolis.com/2011/09/end-of-business/http://www.slideshare.net/Radian6/brian-solis-webinar-presentation-with-radian6

“The evolution of consumer behaviour when society and technology evolve faster than our ability to adapt”

Brian Solis

Metrics vs Analytics….

Gamification Overload….

A more crowded and competitive space….

Where quality content will rule the roost..

With smarter ways of publishing & consuming content….

Moving towards social business models….

http://www.slideshare.net/EdelmanEtc/smart-business-social-business-by-michael-brito

What are the biggest drivers to these changes?

• Cloud Computing

• Mobile Technologies

• Social Data

Cloud Computing

http://www.youtube.com/watch?v=ae_DKNwK_ms

We’ve all used cloud computing but now we have this…

Mobile Technologies

Future for Mobile Technologies

http://news.bbc.co.uk/1/hi/programmes/click_online/9464939.stm

You might have seen these…

Near Field Communication (NFC)

Near field communication (NFC) allows short-distance (“near field”), encrypted wireless data exchange for transactions and data communications between devices that are touching or in close proximity of less than 20 centimeters.

Advantages of NFC

• Wider range of marketing opportunities and locations

• Deliver information on demand

• Opportunities for greater brand engagement

• Tactile and fun

• Potential to create personalised experiences

• Fast and secure

• Richer customer data

NFC Enabled Smartphones

NFC Marketing

http://www.youtube.com/watch?v=xkuS0DHh5tg&feature=relmfu

NFC Ticketing

http://www.youtube.com/watch?v=hb3tmTIRHbw

NFC Payment

http://www.youtube.com/watch?v=xkuS0DHh5tg&feature=relmfu

Data, Data, Data

"Every two days we create as much information as we did from the dawn of civilisation up until 2003”

Eric Schmidt, Chairman of Google

Impact of Data on Social Media Marketing

• Much richer data than traditional CRM data which usually includes:

Demographic Data

Historic Buying Patterns

Contact Details (email, phone number)

• Social data that is mined from social networks provides information such as:

Deeper Demographic Data

Behavioural Data

Personal Preferences and Interests

Connections

Impact of Data on Social Media Marketing• Data driven decision making

• Sale and analysis of real time data is creating new industries

• Further destruction of the push and interrupt model – competing for attention is no longer a sustainable strategy

• Increasing segmentation of marketing messages – moving away from the broadcasting of marketing messages

Moving towards being a data driven social organisation

http://www.slideshare.net/WebTrends/paul-barrett-teradata

Moving towards being a data driven social organisation

http://www.slideshare.net/WebTrends/paul-barrett-teradata

Moving towards being a data driven social organisation

Social Media Module on SlideShare

http://www.slideshare.net/UCFadvertising

Clemi Hardie

[email protected]

@clemihardie