What is the big deal about HTML5

This presentation was provided by

Monica Goetz Rasha Proctor Jojaine SeguraLetitia Gutierrez Adrian Bretato

Digital Media Management-MBA students

St.Edwards University

Austin, TX

Thanks to all the great resources that allowed us to put togetherthis project and learn all about HMTL5. Some of these resourcesare:

Focus.com, W3.org, Facebook.com, Att.com, Mashable.com,DaleStephanos (image), Petter Lubbers and others.

Agenda

• Brief background on HTML 5

• Explain HTML 5

• Mobile and business players

• Address HTML 5 vs. Flash debate

• Developer Perspective and User Experience

• Current status and future developments

Brief Background• Core HTML had not been updated since 2000

• 2004 WHATWG presented evidence that HTML could be improved

• W3C adopted HTML 5 and supports WHATWG

• Google’s Ian Hickson editing the HTML 5 standards

• January W3C announced last call for comments May 2011

What makes HTML5 special?1. Conformity:

• Standardization of documentation and implementation methods 2. Compatibility:

• Forward, backward and current content• Avoid reinventing the wheel

3. Utility: • End users are #1 priority, not sponsors or organizations. • Separation of content and presentation (Growing CSS)

4. Interoperability:• Specify well defined behavior• Abandon complexity for simplicity

5. Universal access:• Support for all world languages• Open accessibility

Browser Compatibility

1/ 20111/ 2011

6/20106/2010

2/20112/2011IE 9.0 crows for HTML5 compatibilityIE 9.0 crows for HTML5 compatibility

• “The popularity of mobile devices will change,” he said implying that the dominant devices today might not be so dominant in the future. “We want to be consistent on the web and on mobile.”

--Bret Taylor, CTO

• "You purchase an app for one operating system, and if you want it on another device or platform, you have to buy it again," he said. "That's not how our customers expect to experience this environment.“

-- Randall Stephenson, CEO

Words for Thought…

HTML5 & Mobile Devices– Why?

• Portability – the device no longer matters. Only the app does.

• Easier adaptation to market changes.

• Reduction of development time/expense – Apps only have to be coded once.

• Proprietary vs. Open Source – Plug-ins no longer required to run apps or videos.

• Ease of development

Flash vs. HTML5

Do they compete??

Cost efficient

Advanced Effects

Universally Accepted

Efficiency

Apples 2 Oranges...

Can they really compare?

What is my best bet?

It depends…

function

FunctionIntegration“Write once – run everywhere”Simple is betterContent Indexing

ExperienceImmersive, engaging visualsDirect the user’s attentionUnparalled first impressionStorytelling

5 Questions to Ask:1.Is search engine traffic important to my business?2.How are the majority of my customers accessing the site?3.How important is the user experience?4.How often will it need to be updated?5.How much content do I have?

FunctionFunction

ExperienceExperience

Current Status and FutureCurrent Status and Future• Working draft phase

• Formalized standards by 2014

• Developers create one application can be used across platforms

• Future is wide open for mobile devices

• Potential game changer for how mobile video is consumed

• End of January Google announced YouTube will support video played with HTML 5

Questions?