Lake and Stream Leaders Institute 2015 - Session 1 5/15/2015 1 Dr. Cliff Lampe (@clifflampe) Snapchat: @clifflampe [email protected]Cliff Lampe Professor UM School of Information PhD in Information Social media research What is social media? Common characteristics User generated content Direct user-to-user interaction Bundles of applications User Generated Content Social media sites are dependent on user’s for content Sites are usually free, but so is the user work Content can take many forms
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What is social media? · Social media is about production. Major issues include self-presentation, audience, and attention. Social media is about Attention. Social media and nonprofits
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