What Is Social Media For Biz?

PRESENTED BY: JANINE A. SOUTHARD

April 23, 2009

SOCIAL MEDIA FOR BUSINESS

CONTENTS

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-What?

-Examples: ›Good› Bad

-Best Practices- Social Media At Your Agency

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What?

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-You do it every day

-You hear about it on the radio

- It is . . . talking to people using the Internet!

- Insert pic of your agency owner on Facebook

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Good Example: Blendtec

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Bad Example: DELL 2005

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OPPORTUNITY­“Dell Hell” blogger Jeff Jarvis

ACTION: NONE­Failure. Anger. Huge uptick in negative stories.

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Good Example: DELL 2007

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OPPORTUNITY­Unhappy customers spend time talking to all the wrong CSR people

NEW ATTITUDE – 2007 ! TO PRESENT­Get involved with many online communities

­New word is “relationship”

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BAD EXAMPLE: SONY “VIRAL”

Ever wonder why airports are full of the Nintendo DS?

BEST PRACTICES

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•Authenticity

•Branding

•Conversations

•Consumer check-in & monitoring

•Longevity

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Agency – Client Side

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PART OF A CAMPAIGN­Who should it reach?

­What’s interesting to them?

­How to affect them positively?

­Stay on brand!

Photo © Wendy Piersall/Sparkplugging.com http://www.flickr.com/photos/wendypiersall/2681193498/

Agency - Client Side (part 2)

CAN DO­Research and set-up

­Track conversations

­Quantify results

­Consult and advise

CAN’T DO­Pretend to be the brand

­Make fake posts

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Agency – Internal

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OUTWARD FACING­Who should we reach?

­What’s interesting to them?

­How to affect them positively?

­Stay on brand! Photo © Tom T http://www.flickr.com/photos/scraplab/3175872479/

Agency – Internal (part 2)

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INWARD FACING­Collaboration

­Keeping up with interactive marketing trends

­Knowing what’s going on across the company

­Stay on brand!

Social Media is everywhere these days.

Now we get to use it!

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