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Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences.
–Wikipedia.org
, Bas ically’ it s people
talking.online
They have convers ations us ing :too ls like
Chances are that you are
already us ing s ome
form of s oc ial.media
’ , If you re not you are mis s ing out
Wikipedia has 9.25 over
million artic les in 250 approximate ly languages
130 Facebook had over million unique vis itors in
2008 .June alone
. 10 YouTube com has over hours of new video .uploaded every minute
200,000,000 Over blogs on the .net and growing
:Politic ians PMStephen Harper - @pmharper NDP Leader Jack Layton - @jacklayton Barack Obama - @BarackObama Hillary Clinton - @hillaryclinton Joe Biden - @joebiden John McCain - @JohnMcCain
:Actors Brea Grant - @breagrant David Hewlett - @dhewlett Janina Gavankar @janinaz Kate Hewlett @katehewle tt Stephen Fry - @s tephenfry Wil Wheaton - @wilw William Shatner - @williams hatner
:Mus ic ians Brett Gurewitz – @oblivionpact Britney Spears – @therealbritney Dave Matthews – @DaveJMatthews Jonathan Coulton @jonathancoulton MC Hammer – @MCHammer Patrick Wils on of Weezer _ @patrick wils on Sara Bareilles - @Sarabare illes
73% of active online us ers .have read a blog
57% jo ined a .s oc ial network
83% have watched video online
’ Tina Fey s Sarah Palin got more views online than it did on live TV.
Social media is here to s tay and is growing and evolving
every day
Still want to know
why you s hould
? care
Becaus e with the advancement of , .the internet everyone has a voice
Corporate monologues
are long.gone
Today communication is all . about the “dialogue”
Do you know what people are s aying about your organization?online
, !Well go find out
.Then join the convers ation
Show your cons umers your . human s ide They may s tart to
.like you more
14% of people trus t
advertis ements .
78% of people trus t recommendations of
.other cons umers
90% of people s kip and ignore ads whenever
they can
, After all the average pers on 3000 /is expos ed to over ads
.day
Social Media is authentic … and trans parent “Any blog that s pins the truth will
. be found out In a world of , s oc ial media hones ty is the
.only policy ”
:True
Social media is re lative ly new and
not all of your target market is
.partic ipating yet
:Als o True
’ , , Tomorrow s cons umers eat . s leep and breath online They
are known as the Millenials or .Generation Y
The average Millenial s pends 16 / .over hours week online
96% of them are members of a
.s oc ial network
They have an average of 50 . over friends online
They care about what the ir .friends think
Not about what you .s ay
?Want to know what to do now
.Start partic ipating
Lis ten
Comment
Be part of the convers ation
Data Credits:
Nielson "Trust in Advertising" Report, October, 2007http://www.nielsen.com/solutions/TrustinAdvertisingOct07.pdf
Universal Mccann Comparative Study on Social Media Trends April 2008http://universalmccann.com/Assets/UM%20Wave%203%20final_20080808141650.pdf
Wikipediahttp://en.wikipedia.org/wiki/Wikipedia:Size_comparisons http://en.wikipedia.org/wiki/Facebook
Youtubehttp://www.youtube.com/t/fact_sheet
Picture Credits: All the wonderful people who use a creative commons license to share their pictures.Jeff Werner http://flickr.com/photos/jeffwerner/274490620/sizes/l/ James Jordan http://flickr.com/photos/jamesjordan/3009699037/sizes/o/ Brian Meidell http://flickr.com/photos/brianmeidell/304200058/sizes/o/ AJC1 http://flickr.com/photos/ajc1/503165914/sizes/o/ Stabilo Boss http://flickr.com/photos/stabilo-boss/93136022/sizes/o/ Hector Milla http://flickr.com/photos/hectormilla/265419532/sizes/o/ Zen http://flickr.com/photos/zen/143156583/sizes/o/ 4 EveR YounG http://flickr.com/photos/4everyoung/523272655/sizes/o/ Thomas Roche http://flickr.com/photos/thomasroche/2857366016/sizes/o/ truebluetitan http://flickr.com/photos/truebluetitan/273269366/sizes/o/ PhotoJonny http://flickr.com/photos/photojonny/2268845904/sizes/l/ Thomas Hawk http://flickr.com/photos/thomashawk/2474702084/sizes/l/ dalbera http://flickr.com/photos/dalbera/2738451853/sizes/o/ dalbera http://flickr.com/photos/dalbera/2738452057/sizes/l/ Kevinmarsh http://flickr.com/photos/kevinmarsh/488971581/sizes/l/ dansays http://flickr.com/photos/dansays/368233391/sizes/l/ striatic http://flickr.com/photos/striatic/2145725302/sizes/o/ FredArmitage http://flickr.com/photos/fredarmitage/48405833/sizes/o/ just.K http://flickr.com/photos/karenebiggs/2712002363/sizes/o/ sokabs http://flickr.com/photos/sokabs/2668975758/sizes/l/ niclindh http://flickr.com/photos/niclindh/1389750548/sizes/l/ Lucky http://helpyourselfgetlucky.com (lifted from site) Walt Flidman http://suckypoems.com (lifted from site)tanakawho http://flickr.com/photos/28481088@N00/2879846525/sizes/o/ ntr23 http://flickr.com/photos/ntr23/794545795/sizes/l/ bradlauster http://flickr.com/photos/bradlauster/5649583/sizes/o/ theparadigmshifter http://flickr.com/photos/theparadigmshifter/470341923/ yugoQ http://flickr.com/photos/yugoq/322239225/sizes/o/ JosephGilbert.org http://flickr.com/photos/ocs_camp/2171492103/sizes/m/ InterVarsity at Central College http://flickr.com/photos/centralintervarsity/2367140383/sizes/o/ Nielsvk http://flickr.com/photos/nielsvk/258851215/sizes/o/ Million Dollar Homepage http://www.milliondollarhomepage.com/index-orig.php
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