www.simplify360.com Stage 1 The Prelimin ary Round Team Name: Defaulters Name of first member: Kamal Joshi College Name: IMT - Ghaziabad Name of second member: Jyotsna Kaur College Name: IMT - Ghaziabad
Nov 20, 2014
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Stage 1
ThePreliminaryRound
Team Name: Defaulters
Name of first member: Kamal JoshiCollege Name: IMT - Ghaziabad
Name of second member: Jyotsna KaurCollege Name: IMT - Ghaziabad
Defaulters IMT-Ghaziabad
SOCIAL MEDIA
Social media is the social interaction among people in
which they create, share or exchange
information
Social Media : Social Interaction through
publishing and distributing content
Social
Media
Media is about publishing and
distributing content
That involves people’s
interaction
Social Media
A shift from a MonologueCommunication to a
Dialogue!!
Defaulters IMT-Ghaziabad
BRIEF HISTROY of SOCIAL MEDIA1978 1997 20021999
2006 2004 20032003
2008 2009 20102009
2013 2012 20102011
Defaulters IMT-Ghaziabad
What People Do On SOCIAL MEDIA?People Organizations
Senior Level
Marketing
PR
Sales/HR
“I want to share knowledge and raise awareness”
“I need a channel for our content and advertisement”
“I want to engage customers and respond to their issues”
“I want new customers/ employees”
Searching
Sharing
Conversation
Own profile own Brand
Networking
Defaulters IMT-Ghaziabad
Some Social Media Sites
WHEREPEOPLE/ BUSINESS EXCHANGE AND SHARE MESSAGES/STATUS
SEND AND READ SHORT 140-CHARACTER MESSAGES CALLED "TWEETS"
ALLOWS BRANDS AND USERS TO
BUILD CIRCLES
CONNECT WITH
COLLEAGUESINTERESTS AND QUALFICATONS
DISCOVER, WATCH AND SHARE ORIGINALLY-CREATED
VIDEOS
Male Male Male Male MaleFemale Female Female Female Female
1.23 BILLION MONTHLY ACTIVE USERS
271 MILLIONMONTHLY ACTIVE USERS
500 MILLIONMONTHLY ACTIVE USERS
300 MILLIONMONTHLY ACTIVE USERS
1 BILLION MONTHLY ACTIVE USERS
BEST FOR BEST FOR BEST FOR BEST FOR BEST FOR
Sharing Sharing
Connecting
SEO
Segmentation
Mobile
Visual
Networking
FollowingCustomer Intel
58%42% 62%38% 36%64% 46%54% 46%54%
Defaulters IMT-Ghaziabad
TYpes of Social Media Users
Producer
Commenter
Gatherer
Joiner
Observer
IT’S YOUR BRAINYOU ARE A
SOCIAL MEDIAUSER
PPT for #CASIA2014
Let’s Hangout for Stage 4 of CASIA2014
My Hangout video of CASIA2014
Yippee I Won #CASIA2014
Won CASIA2014, an annual case study competition by Simplify360
Defaulters IMT-Ghaziabad
SOCIAL MEDIA OBSESSIONEVERYBODY'S ONLINE - AT LEAST ALMOST EVERYBODY
7 in 10ADULT INTERNET USERS WHO USE
SOCIAL NETWORKING SITES
Percentage Of Social Media Use By Age Group
Defaulters IMT-Ghaziabad
SOCIAL MEDIA OBSESSION350 million photos uploaded daily
Daily 4.5 billion likes, 10 billion messages sent
Total 150 billion friend connections, 1.13 trillion likes and 250 billion photos uploaded
Every 20 minutes, 2 million friends are requested and 3 million messages are sentApproximately 7.5 million sites contain the
the Facebook Like or Share Buttons
300 billion tweets have been sent since inception
The cost of a 24 hour promoted trend runs about $200 thousand
Over 20 million fake Twitter users
63% of brands have multiple Twitter accounts
Average number of followers per twitter user is 208
Total number of LinkedIn groups are 1.5 million
81% of users at least belong to one group
Over 3 Million LinkedIn Company Pages
Over 1 Billion LinkedIn endorsements
50% have their Bachelor's or Graduate degree
70% of brands have a presence on G+
68% of Google+ users are male, 32% are female.
The Google +1 button is used 5 billion times per day
There are ~1.5 billion image uploads per week.
Users spend on average 12 minutes per day on Google+
Defaulters IMT-Ghaziabad
BUSINESSES AND SOCIAL MEDIA Why? How They Use It
To Build Brand And Be Found
Increased Exposure
Increased Search
Ranking
A Marketpla
ce
CUSTOMER ENGAGEMENT
Optimize Website
Customize Social Media
Content Strategy
Blog
Other’s Content
Knowledge
Posts
Campaigns
Replies
1 2 3 4
ENGAGE
Defaulters IMT-Ghaziabad
SOCIAL MEDIA MARKETINGIT IS A PROCESS OF GAINING WEBSITE TRAFFIC THROUGH
SOCIAL MEDIA
SALES 43% Of Marketers Have Noticed An
Improvement In SALES Due To Social Campaigns
47% Of Customers Are Likely To
Purchase From A Brand That They Follow or Like
TARGET ENGAGE CONVERT Popular Marketing Tools
Defaulters IMT-Ghaziabad
Hope You Like ThePresentatio
n
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Stage 1
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