Stage 1 The Prelimin ary Round Team Name: Name of first member: Ruta Paranis College Name: T. A. Pai Management Institute, Manipal Name of second member: Raghav Baldwa College Name: T. A. Pai Management Institute, Manipal
May 21, 2015
Stage 1The
PreliminaryRound
Team Name:
Name of first member: Ruta Paranis College Name: T. A. Pai Management Institute, Manipal
Name of second member: Raghav BaldwaCollege Name: T. A. Pai Management Institute, Manipal
SOCIAL MEDIA • SOCIAL MEDIA IS THE TOOL, SERVICE, AND COMMUNICATION
FACILITATING CONNECTION BETWEEN PEERS WITH COMMON INTERESTS
• IT IS A STRATEGIC TOOL FOR UNCOVERING BUSINESS INSIGHTS
• IT IS DIGITAL CONTENT AND INTERACTION WHICH IS CREATED BY AND BETWEEN PEOPLE
• GEOCITIES, CREATED IN 1994, WAS ONE OF THE FIRST SOCIAL MEDIA SITES
Friendship
•Keeping in Touch•Developing new relationships
Sharing•Photos•Links•Interests
Community
•Causes•Beliefs•Advocacy
SOCIAL MEDIA STATISTICS
• In India, 86 % of internet users are there on some or other social media platform
• In 2014, it is estimated that there will be 168.7 million social network users in India
• On an average an Indian spends 217 minute every day on Facebook
THE INFLUENCE OF SOCIAL MEDIA
• 74% OF CONSUMERS RELY ON SOCIAL MEDIA TO INFLUENCE THEIR PURCHASING DECISIONS.
• B2B MARKETERS USE AN AVERAGE OF 6 SOCIAL MEDIA PLATFORM FOR 3.6 HOURS GLOBALLY
• 80% OF BUSINESS EXECUTIVES SAYS SOCIAL MEDIA IS “IMPORTANT” OR “SOME WHAT IMPORTANT” IN SUCCESSFUL MARKETING AND BRANDING