What Is SMS And Why Do You Need It?

WHAT ISSMS?

And why do I need it?

Prevail PR

(805) 456-8636

SHORT MESSAGING SYSTEM A system that enables cell phones to send and receive text

messages (maximum of 160 characters)

A direct advertising medium

Allows collection of mobile numbers via customer opt-in using

keywords sent to a “short code”

Customer numbers are added to your messaging database

Your business can promote its messages to customers, turning

them into repeat customers

Messages shared virally lead to increased customers

DEFINITIONS Short code: a special shortened phone number to which an SMS or

text message can be sent.

– Fewer digits than a 10-digit phone number

Keyword: a custom word you choose to identify your mobile

campaign

– Best keywords are short and impactful to the target customer

Example: Text PIZZA to 54982 to Receive 10% off

your next delivery from Joe’s Pizza!

SMS CAMPAIGN BENEFITS

Cost

Reach

Redemption

Speed

Control

WHY DO I NEED SMS?

Mobile phones are

always on

Mobile phones are

always with us

Mobile phones keep

us always

connected

YOUR CUSTOMERS ARE MOBILE.

YOUR CUSTOMERS WANT TO HEAR FROM YOU. Over 90% of text

messages are

opened with

minutes

Customers with

whom you keep

in regular contact

spend 67% more

IS YOUR SITE MOBILE-OPTIMIZED?

Businesses are lagging behind consumers in terms of

support and use of mobile.

There is significant opportunity for business that

understand this

Communicate with customers using their medium of

choice - mobile!

MARKETING INTEGRATION

Tie mobile and SMS campaigns into your overall

marketing strategy

Customers are on the go and marketing needs to reflect

that reality

Social media and mobile integration is hot

– Consumers are using their mobile devices to share content on

social sites

– Your content can go viral quickly

• Make sure you have a robust social media presence

SMS CAN CREATE INSTANT TRAFFIC FOR YOUR BUSINESS Send hundreds of messages in minutes with a single

click

Segment contacts into unlimited groups

Send mobile coupons, schedule appointment reminders,

announce contests, market new items

Allow customers to come to you - have them text a

keyword to a short code to join your marketing list

Don’t over-promote, but give them value and a reason to

stay on your list

MOBILE IS PERSONAL

People are with their mobile devices

24/7

The mobile phone is a personal form of

technology

Treat messages like a conversation

with the customer, while offering them

value.

Text a video link to customers with a

personalized message - powerful!

WHY DO I NEED SMS?

Give us a call today and find out how SMS marketing can help you generate more sales

Prevail PR – prevailpr.com – (805) 456-8636