Jan 01, 2016
What is Pete Peterson’s?
“The spot that offers multiple experiences”
6.03
6.72
6.03
6.72
22.00
1.60
1.60
6.03
0.28
1.33
0.380.55
Floor Plan
Product Offerings
Product Offerings
Location
CompetitionInteractive
Variety of Food & Drink vs. Service/Experience
Low-Key
HighLow
Pete Petersons’s
Lagana
Jansen
Hwy 16
Plunkett
LG&CC
Wong’s
Subway
King’s
Capital and Financial Budgets
Three investors provide $90,000 for 27.5%
equity
Revenue Projections
Year 1 Year 2 Year 3 Year 4 Year 5
Number of Customers/Day
98 105 110 116 121
Number of Days/Year
360 360 360 360 360
Average Purchase/Custome
r
$17.00 $17.43 $17.86 $18.31 $18.76
Total Sales $599,760
$657,787
$707,943
$761,924
$820,020
Break-even Analysis
Owner’s Compensation
Compensation (17.5%)
Year 1 Year 2 Year 3 Year 4 Year 5
Annual Salary $45,000 $46,125 $47,278 $48,460 $49,672
Dividends - $5,981 $9,081 $12,670 $14,903
Total $45,000 $52,106 $56,359 $61,130 $64,575
Investor ReturnInvestor (27.5%)
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Total Dividend
s
Dividends
- $9,399 $14,270 $19,910 $23,420 $25,617 $92,616
Share of Terminal
Value
$115,618
Total of Dividend
s and Terminal
Value
$139,037
Feasibility
Questions?
Marketing: Promotion
WORD OF
MOUTH
Organizational Structure
Head Manager
Cooks ServersBar
Supervisor
Bartender
Customer Projections
Sunday(11am-8pm)
Monday(11am-11pm)
Friday(11am-1am)
Saturday(11am-1am)
11am-130pm
28 20 28 38
130pm-5pm 24 14 14 26
5pm-7pm 18 26 42 40
7pm-Close 6 14 50 38
Total 76 74 134 142Average Customers/Day = 98
Average Purchase Price
Dad Steak, Potatoes, and
Vegetables ($13.25)
1 Bottle Domestic
Beer ($4.25)
$17.50
Mom Chicken, Rice, and
Vegetables ($12.50)
Water ($0.00) $12.50
2 Kids 2 Chicken Fingers and Mozzarella
Sticks ($11.50)
2 Juice ($2.50)
$14.00
Total Average
Price
$14.50
Average Purchase Price
Calculated Average = $19.75Set Average Price = $17.00
Critical Factors
Number of Customers
Average Purchase per Customer
Potash Mining Industry
Sensitivity Analysis
Number of Customers/D
ay
Average Net Income (5 years)
70 BROKE
80 BROKE
90 $30,825
98 $63,552
110 $112,642
120 $153,551
130 $194,460
Average Purchase/Custom
er
Average Net Income
(5 years)14 BROKE
15 $16,386
16 $39,969
17 $63,55218 $87,135
19 $110,717
20 $134,300
Income Statement
Year 1 Year 2 Year 3 Year 4 Year 5Sales $599,760 $657,787 $707,943 $761,924 $820,020
COGS $204,218 $223,976 $241,055 $259,435 $279,217
Gross Profit $395,542
$433,810
$466,888
$502,489
$540,803
OperatingExpenses
$368,537 $395,790 $398,464 $403,113 $408,388
TaxableIncome
$27,005 $38,020 $68,424 $99,376 $132,415
IncomeTax
$3,511 $4,943 $8,895 $12,919 $17,214
Net Income
$23,494
$33,078
$59,529
$86,457
$115,201