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What will we talk over coffee
What is (your) personal brand?
How to use it most effectively?
Liisi Toom
Personal branding coach, trainer and consultant. Founder of Personal Branding Agency (Persoonibrändi Agentuur) serving clients in Estonia, Norway, UK and Spain.
Known for- Spokesperson for personal branding- Love for Norway- Walking and active lifestyle - promoter in Ibiza- Straight-forwardness
Pop-stars?
Personal brand, Tom Peters’ way
It's time for me - and you - to take a lesson from the big brands, a lesson that's true for anyone who's interested in what it takes to stand out and prosper in the new world of work.
Regardless of age, regardless of position, regardless of the business we happen to be in /…/. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
You're not defined by your job title and you're not confined by your job description.
WHY SHOULD SOMEONE CALL
ME?
Brand ME, Me Inc.
Who am I? Values, personality What I can and what do I do? Area of
competence What differentiates me from others?
How does it show? My “avatar”, visibility, endorsers
WHAT DO YOU WANT?
To clarify who you are and what you are able to
To identify, start a new life(style) To start a new venture To be an expert in a (new) field To give more value to your current job To stand out from the crowd
„Personal brand is not about being famous but being influential.“
- Peter Montoya
Social Media can make you The President?
Website LinkedIn Facebook Twitter Blog Youtube Myspace …
How to get there . . .
Do what you love and are good at. Be consistent. Be aware of what is going around. Follow up, analyze, plan – take action. It’s all about relationships. Have a confidant or coach to support
you on the way. And …
ENJOY THE PROCESS!
To read . . .
Tom Peters “The Brand Called You” in 1997: http://www.fastcompany.com/magazine/10/brandyou.html
Personal Branding Agency website (Englihs-Estonian)http://persoonibrand.ee
Contact for additional information, trainings and
+372 52 70 534
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