What is next in Social Media
What is next in Social Media
Physical and Digital World more connected than ever before
Insight 1
Nike + GPS
Map Your Run
Track Your Progress
Mid Run Cheers
Social Dashboards
Other cos can develop and grow their own technologies and businesses
Insight 2
Social Idea Network for investing community
Market insights,Charts,News
Follow like minded traders
Focused Market Info
Insight 3 Social Commerce Stores-Social Commerce
P & G….29 Brand Stores on FB
Social Commerce
Use of Social Networks in the context of eCommerce transactions
Collaborative eCommerce tools that enables shoppers to “get advice from trusted individuals, find goods and services and then purchase them”
Social Commerce Sites
Web 3.0…Semantic Web
No Need to search for Information
Information will follow us
Served to the right person, at the right time
Insight 4
Mobile Technology
More dominant
NFC Technologies: Special promotions,coupons, and tips based on geographical location and interest graph
Insight 5
ShopAlert from AT&T
Great deals by text messages
Stores,restaurants and events
Insight 6 : A worldwide melting pot
Human Relationships not physically dependent
My Linkedin Connections
My 1 st Level Connections: 4,518
Two degrees Away: 1,258,200+
Three degrees away: 13,951,400+
Total Users I can contact through an Intro:
My Linkedin Connections
Users I can contact directly through InMail: 135,000,000+
Connections: 474 locations, but access to 2571 additional locations
Top Locations in my network: 5% in NY : 4% in Mumbai : 4% in Delhi : 4 % in SFO
My Linkedin Connections
Top Industries in my network: 14% in IT and services 9% in Marketing and
Services 6% in Computer Software
Connections in 136 industries, but access to 148 more
Insight 7 : No Longer Passive Media Consumers
Media will interact with us in dynamic ways
Second Life
Activities
Explore
Meet People
Go Shopping
Get Settled
Get Educated
Make Money
Not all Virtual