What is New Marketing? nms08

What is New Marketing?

Mike Lewis | BMA Boston | @[email protected]

Internet Based

New Business

New Technologies

Reaching New Consumers

ViralA Town in New Hampshire

New way of doing business

Internet Based

New Business

New Technologies

Reaching New Consumers

ViralA Town in New Hampshire

New way of doing business

New Marketing is a new way of doing business allowing you to reach new customers using new, viral, Internet-

based technologies that is better than the old marketing...

Ann Handley

Chief Content OfficerMarketingProfs

Tom Boyle

VP of SegmentationComputer Associates

Carol Meyers

Chief Marketing OfficerLogMeIn

Denis Pombriant

PrincipalBeagle Research

Sarah Hamilton

Dir of Product MarketingRSA Securities

Chris Selland

VP of Bus DevEasyLobby.

New Marketing is about listening to your customers.

It’s a philosophy that incorporates a mix of new and old

approaches, strategies and/or tactics to connect with

"new", elusive and empowered consumers.

(4) Extends beyond the marketing department

(2) It’s about listening and dialog, not “broadcasting”

(3) Measuring the right things is better than everything

(1) More than technology; may involve old techniques

(5) Not “one-size fits all”; no standard blueprint

New Marketing Learnings

One other point:

The goals of marketing

have not changed

Mike Lewis | @[email protected]