What is Media? Understanding Digital Disruption in 2016.

Damian Radcliffe / @damianradcliffeApril 2016

Digital Disruption in 2016What Is Media?

Tech driven media landscape changing fast

But we do see some underlying trends.

Disruption happening at different speeds.

Here are seven of them.

“Mobile is eating the world”

Benedict Evans

Trend 1

Trend 2

The growth of video

Video = 80% of IP Traffic by 2019+ More than Two-Thirds of Global IP Traffic to Originate

From Mobile Connections Including Wi-Fi by 2019

Trend 3

When these two worlds collide…

A different user experience

Much of this driven by

Social Media

Trend 4

Breadth and diversity of usage = challenge

Trend 5

The new Gatekeepers

Driving publishing methods and priorities

Trend 6

Newer Entrants

vs Older Media

A battle for eyeballs and revenue

Trend 7: Ethics

New Platforms + Behaviours = New Ethics

What does this mean?A few quick thoughts….

Obligatory use of this quote…

The future is here. It’s just not evenly distributed.

William Gibson

Where we are today - a mixed picture

Continuity:1. Traditional media brands still highly trusted2. TV still the most important news source 3. Print media employs most / generates most stories

Challenges:4. Old financial models often no longer enough5. Cultural change, especially in legacy organisations6. Understanding / adapting to rapidly evolving audience habits

Old habits die hard… We watch a lot of TV

Meet the new web… same as the old web

Conclusion

Thanks for listening.

Email: [email protected]: @damianradcliffeWeb: www.damianradcliffe.com