What is marketing and what is marketed

isMarketing?

“ identifying and meeting human and social needs ”

Meeting needs Profitably

“ Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large ”

To deliver a higher standard of living

“ Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others ”

THERE WILL ALWAYS, ONE CAN ASSUME, BE THE NEED OF SOME SELLING.

isMarketed?

Presentation by

YASH SHARMA(IIT BHU)

(during a summer intern under Prof. Sameer Mathur

IIM Lucknow)

RECAP

1)What is Marketing?• definitions

2)What is Marketed?• goods• services• events• experiences• persons

• places• properties• organizations• information• ideas