What is it? Building Loyal Customers One at a Time Keeping Customers Satisfied with Past and Future Purchases Your Closest New Customer Already Knows One of Your Loyal Customers Loyalty Marketing
What is it?Building Loyal Customers One at a Time
Keeping Customers Satisfied with Past
and Future Purchases
Your Closest New Customer Already Knows One of Your Loyal Customers
Loyalty Marketing
Anchor Principle in Selling New Luxury is Loyalty Marketing
Customers making Luxury Purchases, want to receive luxury quality
promotional materials
Loyalty Marketing
Loyal Customers are not only
your Best Customers,
they are your Most Effective Sales People
Referrals are “Apostle” Marketing
Loyalty Marketing
Begins before a customer
makes their First Purchase
Continues during the Purchase Process
Happens with Continuity thereafter
Loyalty Marketing
We built our Loyalty Marketing Programs to:
Continually Affirm the Purchase your
Customers Will, or Have Made.
Build to the Next Sale.
Give Them Something to Share with Their Friends.
Loyalty Marketing
Why Our Primary
Marketing Program?
In Retail your Greatest Advertising $
is your Rent
If your Location is Not pulling customers think Long and Hard about it
Loyalty Marketing
Our Primary Marketing ProgramNew Marketing Research says Potential Customers
need to be touched 5 to 8 times
before they take action
Unless you are engaged in a Campaign, your marketing $ may go to Waste
Loyalty Marketing
You’ll hear it a million times,
“Your best customer is the one
you already have.”That includes everyone that enters your gallery.
Remember 50%--at best—buy, but
They have expressed a Qualified Interest
Simply by Walking In
Loyalty Marketing
You’ll hear it a million times,
“Your best customer is the one
you already have.”They can purchase more than you think
They Will Trade Up
They Will Stay With You for a Long Time
They Sell for You
Loyalty Marketing
Opened with the similarities of today
and 30 years ago:
The technical innovations of art reproduction
The current position in the sales cycle
of fine art limited editions
Loyalty Marketing
There are parallels to the marketing programs as well
The principles are the same, the tools are 1,000 fold more dynamic
In our enthusiasm to embrace the new,
be careful to not throw out the old.
Loyalty Marketing
A Significant Builder of the late ’80s art market was the introduction and adoption of direct mail, loyalty
marketing programs
in the late 1970s & early 1980s
Loyalty Marketing
Greenwich was the leader in the introduction of loyalty marketing programs in the Limited
Edition marketplace.
We embrace the importance of these programs perhaps more than any other publisher.
It is where we will choose to concentrate the greatest portion of our marketing resources for
the future.
Loyalty Marketing
Greenwich Workshop Catalogue
Unparalleled Presentation of Quality
with Effortless Delivery
Loyalty Marketing
Greenwich Workshop Catalogue
Ease – Eliminates the mind numbing, time/cost process of labeling & mailing
Continuity– Your clientele receive a regular, high value representation of your gallery and offerings
Cost – underwritten by GWS with the savings of centralized distribution
Loyalty Marketing
Loyalty MarketingGreenwich Workshop Catalogue
Retooled to the Principles
of Luxury SalesCatalogue reviewed by outsiders
& we took a beating
Expanding Loyalty Marketing
into New Media
Took Everything You Expect of Catalogue
&
Created a Complementary E-marketing Program
Designed to Work in Tandem with Catalogue
Loyalty Marketing
Expanding Loyalty Marketing
into New Media
We’ve developed a true E-Catalogue,
available on the same cycle as the
Printed Catalogue
Loyalty Marketing
Greenwich Workshop E-Cataloguea) A html email Catalogue with YOUR
dealer code: You send it to your email database OR We send it for you
b) The entire Catalogue in components so you can build your Catalogue email and
link it to your website
Loyalty Marketing
Expanding Loyalty Marketing
into New Media
Monthly, New Release Emailswill show the releases shipping for the
coming month
Loyalty Marketing
Expanding Loyalty Marketing
into New Media
You can manage it yourself, or like Catalogue, we will manage emails for you.
What’s that you’re saying to yourself? But I don’t have an e-mail list or, what does this entail?
Loyalty Marketing
Our Primary Marketing Program
Is Still Loyalty Direct Mail
&
We Plan to Use
The Best of the Old and New
Together
Loyalty Marketing
Please Tell Us What You Prefer
1. The current, 5 Catalogue Program
(32 pages) with the addition of
E-Catalogue & Monthly Releases
Sept., Nov., Feb., Mar., Jun.Cost per-100 catalogues (premiere)
For 12 months: $445
Loyalty Marketing
Please Tell Us What You Prefer
2. 4 Catalogue Program (48 pages)
with the addition of
E-Catalogue & Monthly Releases
Sept., Nov., Feb., MayCost per-100 catalogues (Premiere)
For 12 months: $400
Loyalty Marketing
Please Tell Us What You Prefer
3. 3 Catalogue Program (56 pages)
with the addition of
E- Catalogue & Monthly Releases
Sept., Jan., AprilCost per-100 catalogues (Premiere)
For 12 months: $348
Loyalty Marketing