What is “I am Herbalife”? · business. • Dress appropriately for business. • Be the brand - Wear Herbalife clothing and pins. • Commit - Work hard, persevere and grow your

What is “I am Herbalife”? I am Herbalife refers to the best practices, attitudes and values that Independent Herbalife Members live by. It means being a role model for your customers, your community and other Herbalife Members. It is about inspiring people to change by encouraging them to have balanced nutrition and to lead healthy, active lives. As a Member, you represent the Herbalife brand.

Embrace the positive attitude and values which we are around the world even as we change people’s lives by providing the best nutrition products.

Be part of the Herbalife movement:

• It all begins with daily use of the products. Experiencing the results turn every Member into a representative of the brand, wherever you may go.

• It’s a way of life. It’s a lifestyle that benefits you and your organisation. The more you embrace it, the better you can become as a brand representative.

• Always be Herbalife. There are no schedules or days to be Herbalife.

I am Herbalife was created from the interest of all Members to protect the business and the brand. As you become mindful of many aspects of your life, you will improve your life and business, and ensure you represent the Herbalife brand.

Why Do We Need It?

The fundamental four pillars will provide you with many useful tips on various aspects of your Herbalife lifestyle and appearance to make the best possible impact on

your customers and community.

The 4 pillars

Personal Values It’s important that you take care of yourself and have physical and emotional well-being.

Professional ImageTake care of your clients and your organisation to have a successful business.

Ethics Live ethically in all aspects of your life: your business, community, family, etc.

Social networkingWatch your behaviour and create relationships. If you’re wearing the brand, protect it.

The Personal Pillar helps you to take care of yourself to enjoy physical and emotional wellbeing. Strive to be your best self.

• Have a positive attitude.

• Act responsibly.

• Get balanced nutrition from a combination of healthy foods and Herbalife® products.

• Live a healthy, active lifestyle.

• Get adequate rest and relaxation.

• Take time for yourself and to be with loved ones.

• Be humble, generous and approachable with your time and commitments.

• Respect everyone, especially your customers and other Herbalife Members.

• Share stories and goals.

Pillar 1: Personal Values

It’s very important to lead by example and take care of your customers and organisation to have a successful business.

• Dress appropriately for business.

• Be the brand - Wear Herbalife clothing and pins.

• Commit - Work hard, persevere and grow your business.

• Set a new standard for professionalism.

• Use appropriate language and be accountable for your actions.

• Keep your office, car and meeting place clean and organised.

• Encourage customers to improve their habits and lead a healthy, active life.

• Support your customers by providing accurate product information.

• Provide truthful and accurate information about the business opportunity.

• Share insights with others and teach the value of becoming a team player.

• Keep learning.

• Attend Herbalife trainings and events, pay attention, take notes, exchange ideas, and encourage your organisation to do the same.

Pillar 2: Professional Image

This pillar talks about ethics in all aspects of your life. Follow the rules and do everything with honesty, integrity and humility. Always comply with Herbalife Rules and applicable laws. Train your organisation on the Herbalife Rules.

• Share product and business opportunity results following Herbalife guidelines.

• Be proud of the success you have achieved and share your experiences with others.

• Recognise and cheer on the accomplishments of others.

• Be friendly, honest and supportive.

Pillar 3: Ethics

Connecting with people is vital in a face-to-face business. Help people. Contribute to the community and to the people who need it the most.

• Attend and help organise charity, social and sporting events.

• Take an interest in others. Effective social networking is about establishing new connections.

• Be a positive role model by being respectful, friendly and thoughtful.

• If you use social media to connect with customers and Herbalife Members, be sure to follow the social media guidelines.

• Support philanthropic organisations like the Herbalife Family Foundation (HFF).

• Be environmentally friendly. Recycle and reuse whenever possible at home, the office or the meeting place.

Pillar 4: Social Networking

You can turn the brand into reality by creating an authentic Herbalife experience for yourself, your customers, Members and community.

Follow these simple practices and be on your way to becoming a successful Member and worthy brand representative.

We are Herbalife and You are the brand.

Be “I am Herbalife”

TESTIMONIALS

I am Buddy“ Hi, I’m Buddy Salhab and I am Herbalife - I am the brand, it’s not just about wearing the brand - it’s about how you feel when you’re wearing the brand, it’s about how you act and most importantly how you leave others feeling around you. I’m living and promoting a healthy, active lifestyle and the best part is that I’m empowering others to do the same”.

I am Liz“ My name is Liz Balderas and I am Herbalife. I aim to be the very best I can and empower others to be their best! I love leading a healthy, active lifestyle and the products provide the perfect fuel to be able to get up bright and early to exercise. Being a product of the product allows me to naturally engage with people in my community about how they could also experience that beautiful sense of dynamic health and energy that Herbalife Nutrition provides!”

I am Sophie“ Hi my name is Sophie Guyonnet and I am Herbalife. I am brave, I am strong, I am bold, I am selfless, I am a leader and I care. I fell in love with the Herbalife products and have since realised that I have the biggest opportunity to impact lives and pay it forward with the incredible Herbalife opportunity. Herbalife gives me a sense of self and a purpose that I have never known before, and it’s just absolutely incredible!”

I am Julie“ My name is Julie Chalmers and I am Herbalife because everything I do and everything I am is in alignment with the philosophy of this incredible company! It’s important to always be friendly, honest and supportive to everyone in the Herbalife community – remember You Are the Brand!! As Members we share our product and business stories with others in accordance with Herbalife’s industry-leading Gold Standards and teach others to do the same. I’m so proud to be part of a company with such high ethical standards!”.

INSTAGRAM.COM/HERBALIFE

TWITTER.COM/HERBALIFE

FACEBOOK.COM/HERBALIFE

YOUTUBE.COM/HERBALIFE

www.iamherbalife.com