What is Graphic Design? Communication with (2-D) Visual Information for fun... for serious. for products.
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What is Graphic Design?Communication with (2-D) Visual Information
for fun... for serious. for products.
505
Graphic Design1) what are you trying to communicate? (semantics)
2) how can you present it...
a) for usability?
b) for aesthetics?
Semantics
Usabilityhow can we design for
Usability
hick’s law: the time it takes to make a decision increase as the number of alternatives increases
poor mapping
how can we design for
Usabilityless is more
how can we design for
Usabilitymore is less
how can we design for
Usability
E F P T O Z L P E D
P E C F D
C Z J T R G
M O N Q L G
1
2
34567white
with typeface
how can we design for
UsabilitySerif vs. Sans-Serif
Caps
Justification
IS ALL CAPS FASTER TO READor is lower case faster to read?or is leowr csae fsatre to raed?
Is Center Justified
Fasterto
Read
Is Left Justified Fasterto Read
Mwith typeface
how can we design for
Usability with focus
how can we design for
unless chaos is the goal
505
Aestheticshow can we design for
symmetry
with balance
how can we design forAestheticswith asymmetric balance
how can we design forAestheticswith asymmetric balance
how can we design forAestheticswith asymmetric balance
how can we design forAestheticswith asymmetric balance
squint
100kg
40kg
40kg
40kg
how can we design forAestheticswith asymmetric balance
how can we design forAesthetics
with thirds
with consistency in form language
how can we design forAesthetics
Rounded, Exaggeration, Fillets, Solids, Discrete Segments, Off Balance, Flowing, Wavy, Clean
with consistency in form language
how can we design forAesthetics
how can we design forAesthetics
with consistency in form language
Product Posterscall outs
different views feature
storytelling
Product Postersexamples
typeface?
what’s the idea?
Product Postersexamples
focus/flow/simplicity/idea clarity
text large text within form languagetext contrast
balance / filled spaced
clean line work
How far can you launch it?
attach a
and find out!
How hard can you throw it?
Force Tracker
Paper Airplane
Maximize PerformanceMesaure Lift/DragInherent Stability
focus/flow/simplicity/idea clarity
text large text within form languagetext contrast
How far can you launch it?
attach a
and find out!
How hard can you throw it?
Force Tracker
Paper Airplane
Maximize PerformanceMesaure Lift/DragInherent Stability
balance / filled spaced
How far can you launch it?
attach a
and find out!
How hard can you throw it?
Force Tracker
Paper Airplane
Maximize PerformanceMesaure Lift/DragInherent Stability
clean line work
How far can you launch it?
attach a
and find out!
How hard can you throw it?
Force Tracker
Paper Airplane
Maximize PerformanceMesaure Lift/DragInherent Stability
balance, focus, call out, typeface
Product Postersexamples
505
Graphic Design ChallengeDesign a product poster for your team “ice cream toy” from last week
keep in mind: the message contrast, typeface balance, focus, consistency
plan first in notebook
can use markers and colored paper
team color and names on back
in half teams… two versions of the same idea
505
LogisticsWednesday - presentation info /financial rep / bring in 2 laptops
Thursday Lab - Bring research & 6 new ideas total
BE ON TIME.
Use your design notebooks
NEXT WEEK
Monday at Noon: high-res digital poster submission
Monday is practice pitch / shop training (all teams come prepared to do either)
Wednesday is practice pitch / shop training
Wednesday before class is Play Test 3-430 at Marcy Open School
Thursday is the Idea Presentation in Lab
Each person makes their own poster and presents that idea
POLL - Saturday 1pm - Illustrator/Photoshop Help/Crit Hours
Questions? Comments?
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