What Is Good Public Relations By Wayne Chen - Avoiding PR Traps

Crash Course In PR By: Wayne Chen

© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

¡  To shape and maintain the image of a company, organization or individual in the eyes of the client’s various “publics”

¡  “Public” is anyone who has ever or will ever form an opinion about the client


¡  Good PR is telling the client what they need to hear instead of what they want to hear

¡  Best PR strategy needs the support from the good product and service they discuss §  Failure will harm reputation


¡  Good PR is not just about the glorified launch

¡  Good PR strategy will build and sustain brand support

¡  Incrementally changing consumer behavior and opinion over steady and candid communication to both the “Media” and “Consumers”


¡  Good PR honors the client’s customers an a special way

¡  Good PR strategy enables dynamic communication on favorable to critical feedbacks


¡  Good PR is proactive with idea generation and proactive approaches

¡  Good PR strategy balances the “Need” and “Need to”



¡  Good PR leverages pre-‐existing relationships with influential people of the target customer or media

¡  Good PR strategy works best with trusted relationships and credibility earned over years of effort

¡  Good PR must have definition of success and measurable results

¡  Good PR strategy should have target markets, goals and reach

¡  Buzz and awareness can be tracked and measured



¡  Good PR doesn’t always need famous names to get published

¡  Good PR strategy should focus on relationships and a good story

¡  Compelling and exciting story that is of interest to the Media and the consumers will always get published

Contact information ¡ Wayne Chen ¡ [email protected] ¡  www.PocketSquareMedia.co


What Is Good Public Relations By Wayne Chen - Avoiding PR Traps

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