What is Expected from the PGA Professional in the Eyes of a Facility’s General Management.

What is Expected from the PGA Professional

in the Eyes of a Facility’s General Management

The Skills of the PGA Professional

Traditional Golf Skills Successful Business Skills

Human Relations SkillsLeadership Skills

Traditional Golf Skills

Golf Operations ManagementTeaching and Player Development

Tournament Management MerchandisingPlaying Ability

Golf Operations Management

• Policies & Procedures for the Golf Operation in line with the Facility’s Mission

• Organize and Train theGolf Operations Team

• Maximize Employee Performance

Teaching & Player Development

• Individual Instruction for All Skill Levels• Group Instruction & Clinics

• Work with Different Golfer PopulationsJuniorsSeniorsWomen

Individuals with Special Needs

• Get Golf Ready• Tee it Forward

• Golf 2.0

Tournament Management Skills

• Develop and Plan the Facility’s Tournament Business

• Promote and Market the Events• Supervise the Competition

• Review and Evaluate for Ways to Improve

Merchandising Skills

• Identify Customer Needs• Develop Customer Relations

• Attractive Displays• Product Knowledge

• Train the Entire Team to Sell• Add Value Added Services

Playing Ability

• Demonstrate Different Shots & Ball Flights• Play Golf with Members/Customers

• Tournament Accomplishments Amateur

CollegeSectional & National

PGA Tour

Successful Business Skills

Financial ManagementMarketing and Sales

Personnel ManagementCommunication

Time Management and PrioritizationMeasuring Success

Financial Management

• Knowledge of General Accounting and Bookkeeping Principals

• Track Payables and Receivables • Budget Golf Operations Costs

• Create Buying Plans• Find Ways to Generate Revenue

Marketing & Sales

• Analyze Market Opportunities• Understand the Customer

and the Competition• Plan Effective Marketing Programs,

Advertising Campaigns and Sales Promotions

Personnel Management

• Set Performance Goals and Standards• Create Job Descriptions

• Develop Employee Training Programs• Conduct Performance Evaluations• Recognize Employee Performance

Communication

• Policies and Rules• Communicate Events with Club Personnel

• Letters and Memos• News Releases and Newsletters

• Promotional Materials• Use New Technologies• Master of Ceremonies

Time Management & Prioritization

• Schedule Daily Activities• Rate the Importance of Each Activity• Schedule Weekly and Monthly Plans

• Take Advantage of Idle Time• Keep “To Do” Lists Up to Date

• Control Time-Wasters

Measuring Success

• Financial Results• Customer / Staff Feedback• Customer Comment Cards

• Member Surveys

Human Relations Skills

Positive Engagement RoutinesInterpersonal

Self ManagementTeam Building

Positive Engagement RoutinesCustomer Service Skills

• Apply the GEODE ModelGreet the Customer

Enquire About Their NeedsOffer a Product or Service

Deliver the Product or ServiceEvaluate the Outcome

Interpersonal Skills

Incorporating the Seven Interpersonal Skills 1. Stating Your Purpose Clearly

2. Provide a Compelling Rationale3. Encourage Open Expression

4. Showing Understanding5. Inviting and Giving Specific Feedback

6. Reframing a Difficult Situation7. Acting with Integrity

Self Management Skills

• Lead by Example• Identify Goals

• Develop an Action Plan• Assign Priorities

• Analyze Time Use• Write and Prioritize “To Do” Lists

• Review and Evaluate

Team Building

• Meet and Exceed the Needs of the Customer• Reduce Costs by Cross Training Employees• Improve the Quality of Services by Working

Together as a Team

Leadership Skills

MotivatorMentorCoach

Team Builder

Motivator

• Provide Employees with Purpose and Challenge as it Relates to the

Facility’s Mission • Establish a Positive Work Environment

• Clarify Expectations• Express Appreciation

Mentor

• Share Professional Skills and Experiences• Foster a Supportive Environment in which

Successes and Failures can be Evaluated• Improve the Employees Understanding of

their Roles in the Organization

Coach

• Maximize Individual Strengths for the Good of the Team

• Help Individuals Overcome Personal Obstacles• Teach New Skills and Competencies for the

Good of the Team• Prepare Individuals for

New Responsibilities and Opportunities

Team Builder

• Understand the Facility Mission• Define the Team’s Purpose

• Set Realistic Goals• Define the Measures of Success• Clarify Roles & Responsibilities

Facility Types and Ownership

Traditional

For Profit

Resort

Traditional Clubs

Traditional Golf Skills

Human Relations Skills Business Skills Leadership Skills

For Profit Clubs

Business Skills

Human Relations Skills Traditional Golf Skills Leadership Skills

Resorts

Human Relations Skills

Leadership Skills Traditional Golf Skills Business Skills

The PGA Certified Professional Program 2.0Advanced Education

Career Paths• General Management• Executive Management• Golf Operations• Instruction• Ownership Leasing• Retail

Certifications Available• General Management• Golf Operations• Instruction• Player Development

Certified Professionals are Eligible to Pursue PGA Master Professional Status

QUESTIONS?

[email protected](941) 355-7658