WHAT IS ETHICS AND CODE OF CONDUCT FOR MARKETING ETHICS 06/06/2022 SPP SPTM V.L.Mehta Road, Vile Parl (W) SVKM's NMIMS University 1 Charmi Popat SVKM’s NMIMS SPP SPTM (School of Pharmacy & Technology Management)
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- 1. Charmi Popat SVKMs NMIMS SPP SPTM (School of Pharmacy & Technology Management) 2/3/2014 SPP SPTM V.L.Mehta Road, Vile Parl (W) SVKM's NMIMS University 1
- 2. 2/3/2014 SPP SPTM V.L.Mehta Road, Vile Parl (W) SVKM's NMIMS University 2
- 3. Ethics are the moral principles and values that governs the action and decisions of an individual or a group They serve the guidelines on how to act rightly and justly when faced with moral dilemmas. 2/3/2014 SPP SPTM V.L.Mehta Road, Vile Parl (W) SVKM's NMIMS University 3-3
- 4. Ethical Norms and Values for Marketers Norms are established standards of conduct that are expected and maintained by society and/or professional organizations. Values represent the collective conception of what communities find desirable, important and morally proper. ETHICAL NORMS: Do no harm. 2/3/2014 Foster trust in the marketing system. . SPP SPTM V.L.Mehta Road, Vile Parl (W) SVKM's NMIMS University Embrace ethical values. 4
- 5. Several formal written codes of ethics Ray Kroc set the original standard for McDonald's Citizenship Fairness Transparency 2/3/2014 SPP SPTM V.L.Mehta Road, Vile Parl (W) SVKM's NMIMS University 5
- 6. Car manufacturers have gone to great lengths to promote hybrid cars. These cars are generally much more expensive to develop and produce. Do corporations have a social responsibility to develop environmentally friendly cars? Why or why not? 2/3/2014 SPP SPTM V.L.Mehta Road, Vile Parl (W) SVKM's NMIMS University 6
- 7. Principles and standards that define acceptable marketing conduct as determined by the public, government regulators, private interest groups, competitors, and the firm itself 2/3/2014 SPP SPTM V.L.Mehta Road, Vile Parl (W) SVKM's NMIMS University 7
- 8. Distributor Relations Product Development Pricing Corporate Marketing Ethics Policies Advertising Standards Customer Service General Code 2/3/2014 SPP SPTM V.L.Mehta Road, Vile Parl (W) SVKM's NMIMS University 8
- 9. R.J. Reynolds has been accused by critics of using its Joe Camel cartoon character, to target children for cigarette consumption. 2/3/2014 SPP SPTM V.L.Mehta Road, Vile Parl (W) SVKM's NMIMS University 9
- 10. Product Issues Pricing Issues Customers Promotion Issues 2/3/2014 Distribution Issues SPP SPTM V.L.Mehta Road, Vile Parl (W) SVKM's NMIMS University 10
- 11. 2/3/2014 SPP SPTM V.L.Mehta Road, Vile Parl (W) SVKM's NMIMS University 11
- 12. 2/3/2014 SPP SPTM V.L.Mehta Road, Vile Parl (W) SVKM's NMIMS University 12
- 13. Codes of Conduct (Codes of Ethics) Formal statement that describes what an organization expects of its employees Not an effective means of controlling ethical behavior unless integrated into daily decision making Not effective unless the code has support of top management 2/3/2014 SPP SPTM V.L.Mehta Road, Vile Parl (W) SVKM's NMIMS University 13
- 14. Codes must reflect managements desire for compliance with values, rules, and policies Codes should have six core values: 1. 2. Respect 3. Responsibility 4. Fairness 5. Caring 6. Trustworthiness Citizenship Codes can help managers deal with ethical dilemmas 2/3/2014 SPP SPTM V.L.Mehta Road, Vile Parl (W) SVKM's NMIMS University 14
- 15. Is the action legal? Does it comply with our values? If you do it, will you feel bad? How will it look in the newspaper? If you know its wrong, dont do it! If youre not sure, ask. Keep asking until you get an answer. 2/3/2014 SPP SPTM V.L.Mehta Road, Vile Parl (W) SVKM's NMIMS University 15
- 16. Honesty and fairness In the Area of Promotions, Distribution & Pricing In the Area of Marketing Research In the Area of Product Development and Management Rights and Duties of Parties in the Marketing Exchange Process Organizational Relationships 2/3/2014 SPP SPTM V.L.Mehta Road, Vile Parl (W) SVKM's NMIMS University 16
- 17. Nike has been criticized about NOT being socially responsible Child labor and exploiting lower income U.S. families 2/3/2014 SPP SPTM V.L.Mehta Road, Vile Parl (W) SVKM's NMIMS University 17
- 18. Importance is increasing Have become necessities due to: Stakeholder demands Changes in Federal law Improve marketing performance and profits Are important to development of marketing strategy 2/3/2014 SPP SPTM V.L.Mehta Road, Vile Parl (W) SVKM's NMIMS University 18
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