What is direct selling?--Definition, perspectives, and ... · PDF fileWhat is direct selling?--Definition, perspectives, and research agenda Peterson, Robert A; Wotruba, Thomas R

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What is direct selling?--Definition, perspectives, and research agendaPeterson, Robert A; Wotruba, Thomas RThe Journal of Personal Selling & Sales Management; Fall 1996; 16, 4; ABI/INFORM Globalpg. 1

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