What is digital public affairs?

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Digital Public Affairs Lexington’s perspective on what this means for you

Communications have changed36 million adults in Britain access the internet every day

Over half the UK population is on Facebook making it easier for people to join campaigns

Journalists look for and organisations break stories on Twitter

Low cost campaign tools have made it easier for groups to punch above their weight

Digital has changed communications

No Cuts!Save the

NHS!

Hands off

the

forests!

Digital has created new groups

Bloggers Twitterati Campaign platforms

Every sector has it’s expert bloggers. They might not get a lot of traffic, but they are read by those who

matter

With thousands of followers who hang on their every (tweeted) word, they have huge

influence on twitter

From 38 Degrees and change.org they have

empowered campaigns large and small to

reach vast audiences

The new decision

making environment Short digital has change the decision

making environmentThe new decision

making environment The decision making environment is digital

No Cuts!Save the NHS!

Hands off

the forests!

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Lexington’s approach to this new environment

Digital should be used to create the best conditions for the right conversations

to take place

Digital should be used to create the best conditions for the right conversations

to take place

I hadn’t thought about that……

Something else to

That’s really good point

I am so glad we had this chat

The best form of communication is

still face to face conversation -

digital hasn’t and won’t change that

Lexington’s approach to this new environment

Digital can tip the balance in your favour

ahead of those conversation. It can

influence the wider debate and open up

conversations with new groups

Digital should be used to create the best conditions for the right conversations

to take place YES NO

www.

Lexington’s approach to this new environment

Videos, animations, and

infographics

Stakeholder engagement via email and social

media

Digital training and mentoring

Digital stakeholder

mapping

To support this approach we have developed these capabilities

Lexington’s approach to this new environment

Stakeholder focused websites

Get in touch to find out more

Paul Simpson - Head of Digital Paul is a digital communications expert with more than 10 years of experience in

integrating digital into campaigns and communications. Prior to working at

Lexington he worked at the House of Commons, as Director of Corporate

Communications at the Labour Party and most recently Tangent Snowball - a

leading London digital marketing agency.

Tel: 020 7025 2332@: [email protected]: digital.lexcomm.co.ukT: @paulsimpson1976