What Is Digital Marketing?

What In The World IsDIGITAL MARKETING?{And how will it help you to grow your business?}

PERHAPS IT’S NOT NEWS, BUT THERE’S SOMETHING CRITICAL YOU NEED TO KNOW ABOUT YOUR MARKET.

TO YOUR POTENTIAL LEADS AND PROSPECTSThese two properties are INSEPARABLE.

Digital property

Physical property

AND FOR MOST,your digital property is what they see first.

CRITICALThat’s why it’s

you make a great first impression.

Your digital property needs digital marketing.

DIGITAL MARKETING IS…

Communicating digital messages through digital mediums to digital devices that your leads and prospects use everyday.

DIGITAL meaning that nothing’s physically printed on paper

examples of DIGITAL MESSAGES

1. Customer benefits 2. Service offerings 3. Awareness campaigns 4. Sales campaigns 5. Product launches and updates 6. Promotions, sales, and specials

examples of DIGITAL MEDIUMS

Your website Email Internet video

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Social media Google search Pay-per-click ads

{examples of DIGITAL DEVICES

Desktop computer

TabletSmartphone

These are the devices your leads and prospects are using every day, several times a day!

HOW DIGITAL MARKETING HELPS YOU GROW YOUR BUSINESS

1. Communicate through multiple channels 2. Reach a vast audience where they are 3. Stay “top-of-mind” to prospects 4. Become the expert in your field 5. Peak interest and establish trust 6. Inspire confidence in prospects to choose you

Want to learn how to useDIGITAL MARKETINGspecifically for your business?

‣ Visit: www.workbenchstudios.com