What is designerly about service design?

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what is designerly about service design?


what is service design?definition

This is Service Design Thinking, 2012

when you have two coffee shops right next to each other, and each sells the exact same coffee at the exact same price, service design is what makes you walk into one and not the other.

- 31 volts service design, 2008


what is service design?process

Design Council, 2005,designcouncil.org.uk


what is service design?process

Shift, 2014, shiftsurrey.org


what is service design?examples: adopt a grandma


what is service design?examples: kensington & chelsea circle


what is service design?examples: lantern

FutureGov, 2014, thisislantern.com


what is service design?value of approach compared to traditional methods

http://upload.wikimedia.org/wikipedia/commons/2/21/Inaugu-ral_meeting_city_council,_Toronto,_9th_January_1911.jpg


what is service design?design skills needed

- be creative- visual communication- lead design process: inspiration research more ideas- extra specific design skills


do designersneed specialisms?


do designers need specialisms?expert service design skills needed

- design thinking- co-design- customer journey mapping- communication with non-designers











do designers need specialisms?don’t we all need basic visual communication skills?

Chiara Galiano, Jan 13, 2014, visual.ly/customer-journey-map


do designers need specialisms?I’d be a terrible fashion designer

i made this cape.it was slippery satin.i never want to make any clothes ever again.


what is designerly about service design?


what is NOT designerly about service design?


service designand the design world


if you’re interestedmore resources for youevents:nesta talksfuturegov thursdaysdesign against crimeservice design jam

http://shiftsurrey.org/2014/04/shift-guide/http://www.nesta.org.uk/blog/making-diy-toolkit

https://pbs.twimg.com/profile_images/899435263/dactwitter_logo.png

http://madlab.org.uk/content/tag/nesta/http://thisisservicedesignthinking.com/img/buch.png

post-grad:CSM - talk to Matt MalpassRCA service design courseKingston sustainability

organisations:liveworkparticipleSTBYhelen hamlyn centre

learning:this is service design thinkinghelsinki design labservice design networkshift surrey guideDIY toolkit


if you are a designer,what kind of designerare you?