What is a media industry? How many can you name?

What is a media industry?

How many can you name?

Unit 3 : Exploring Media

Industries

Unit 3: Exploring Media IndustriesWritten Paper - 1 hour 30 mins - 60 marks - 20% External Assessment

Section A: 10 short answer questions.

Section B: 5 longer responses to a media stimulus. Available June

You will be asked questions on media industries and are expected

to study two industries:

We are going to be looking at:

newspaper

television

All of the power points I show will have this

If I am only talking about newspapers it will have

If I am only talking about TV it will have

For revision:

Exam Layout

• Section A : TWO questions about each of the FIVE areas of exploration: 5x2 marks

• Media Audiences & Products• Ownership, Control & Finance• Working Practices & Job Roles• Regulation & Ethical/Legal Constraints• New Technology

• Section B : FOUR 5 mark question based upon an unseen stimulus and ONE 10 mark synoptic question

Media Audiences and Products

Key words to revise:• Audience size • Audience fragmentation• focus group• NRS Social grade definitions• BARB • primary and secondary research,• target audience• market research• demographics

Media Audiences and Products

• Why is a target audience important?• Give one example of how your industries

target their audience effectively.• How do companies research their audience?• Identify one way in which audience size is

recorded.• Name a primary and secondary research

method your institutions might use

Types of questions you my be asked in the exam

How are the programmes different?

Television target audiences

How is this company’s audience…

…..different to this company’s audience?

What type of audience does this channel target?

Audience fragmentation

• As more homes now have access to satellite and cable services more channels are available. This means that audiences are becoming more fragmented.

• When there were fewer channels most people were watching the same programmes. More channels mean more choice.

Newspaper target audiences

How is this company’s audience…

…..different to this company’s audience? What does tabloid and broadsheet mean?

On your table you have a paper (an A or a B paper)

Write down the 3 main cover stories

Who is the target audience of your paper? Is your paper a tabloid or a broadsheet?

Newspaper target audiences

Why is a target audience important?

For television?

For newspapers?

Why is a target audience important?

For television?To make sure they are showing programmes that people are interested inTo make sure they don’t go out of business of no one watches their programmesTo make sure advertisers promote the right products so they can make money

For newspapers?To make sure they are creating stories that people are interested inTo make sure they don’t go out of business of no one buys their paperTo make sure advertisers promote the right products so they can make moneyTo make sure they are using the right language for their audience so they don’t alienate them

`Print/Electronic Publishing:

circulation figures (from sales figures),

Television:

BARB figures http://www.barb.co.uk/

Identify one way in which audience size is recorded.

How do your industries target their audience effectively.

Primary: Actually talking to people directly

Secondary: Looking at research created by others

How do companies research their audience?

Primary research secondary research

Insert these words into 2 columns:Google Interviews Books Focus groups Observations Questionnaires Newspapers street surveys

Now answer these questions in your book (each worth 2 marks in exam)

1. Why is a knowledge of a target audience important for television producers

2. Give one example of how your industries target their audience effectively.

3. How do companies research their audience?4. Identify one way in which audience size is

recorded. 5. Name a primary and secondary research

method your institutions might use.