What is a brand and how does branding work

And how does

BRANDING works?

What is a

Rohan GuptaIIT (BHU) Varanasi

WHAT is

Brand is a “Name, Term, Sign, Symbol or Design or combination of them

intended to identify the goods or services of one seller or group of seller and

differentiate from others”.

How does

works ?

A credible brand signals a certain level of quality

Branding is a powerful means to secure a competitive advantage.

People are willing to pay higher price for their favorite brand.

Scope of Branding

Marketers can apply branding anywhere consumer has a choice like

person, place, goods, services.

Kerala Tourism is registered as a Brand.

Created by ROHAN GUPTA, IIT (BHU) Varanasi,

during an internship by

Prof. SAMEER MATHUR, IIM Lucknowwww.iiminternship.com