What is a brand? A word or name that helps the consumers distinguish one product from another.

What is a brand?What is a brand?

A word or name that helps the consumers distinguish one product from another

A word or name that helps the consumers distinguish one product from another

What are the pros and cons of buying generic brands?

What are the pros and cons of buying generic brands?

Being a wise consumer means making choicesBeing a wise consumer means making choicesWhat to buy

When to buy

Where to buy

What to pay (How to pay)

What to buy

When to buy

Where to buy

What to pay (How to pay)

Where to buyWhere to buy

Department store

Discount store

Off-Price and Outlet Stores

Limited-Line Retailers

Department store

Discount store

Off-Price and Outlet Stores

Limited-Line Retailers

Superstores and Hypermarkets

Warehouse Stores

Showroom Retailers

Shopping at Home

Superstores and Hypermarkets

Warehouse Stores

Showroom Retailers

Shopping at Home

How to be a smart consumerHow to be a smart consumer

1 Study advertisements1 Study advertisements

Rational and Emotional Advertising

Rational and Emotional Advertising

2 Read Consumer Publications2 Read Consumer PublicationsConsumer Research Inc.

Consumer Research Magazine

Consumer UnionConsumer Reports

Consumer Research Inc.Consumer Research Magazine

Consumer UnionConsumer Reports

3 Shop at sales3 Shop at sales

Experts say that an average customer can save up to 15% by taking advantage of sales

Promotional sales

Clearance sales

Experts say that an average customer can save up to 15% by taking advantage of sales

Promotional sales

Clearance sales

4 Use Shopping Lists4 Use Shopping Lists

5. Resist Pressure and Gimmicks5. Resist Pressure and Gimmicks

6. Read Labels and Warranties6. Read Labels and WarrantiesA warranty is a legal document

that states the rights and responsibilities agreed to by the consumer and the store or the manufacturer

A warranty is a legal document that states the rights and responsibilities agreed to by the consumer and the store or the manufacturer

Warranties ContinuedWarranties ContinuedExpressed-Made orally or in writing and

promises a specific quality of performance

Implied - created by lawMerchantability- must be in good working

condition for normal useFitness- when consumer asks about the

desired use and dealer promisesGuarantee-a promise that a product is

of a certain qualityAs Is -disclaimer that protects the seller

of potentially faulty products

Expressed-Made orally or in writing and promises a specific quality of performance

Implied - created by lawMerchantability- must be in good working

condition for normal useFitness- when consumer asks about the

desired use and dealer promisesGuarantee-a promise that a product is

of a certain qualityAs Is -disclaimer that protects the seller

of potentially faulty products

What is the difference between a guarantee and warranty?What is the difference between a guarantee and warranty?

A warranty is a promise to replace or repair an item if the item does not satisfy the terms of the warranty.

A guarantee is a promise to return the money paid to purchase an item if the item does not satisfy the terms of the guarantee. That is why a wedding photographer can only offer a "money back" guarantee, and not a warranty.

According to the 1985 Moss Magnuson Act, warranty and guarantee are the same thing.

A guarantee is a document to protect consumer rights. It is a promise by a seller with a buyer for complete replacement of the item/ article or product; usually guarantee is valid for a fixed period of time. It has a legal status, even if we do not pay for or it was offered free of cost by a seller.

Warranty is also a document that protects consumer rights. It is more or less like insurance policy for that we have to pay certain amount to come into legal contract. So on the basis of this legal bond the company can be taken to court if it does not bound what has been agreed in the warranty document. Warranty covers only repair of the article.

Guarantee is more in manufacture, Warranty is more in distribution and reselling parts;

A guarantee is giving you their word (kinda like an empty promise.) A warranty is in writing that they will correct any problem within the scope of the warranty. Take a warranty over a guarantee anytime.

http://wiki.answers.com/Q/What_is_the_difference_betwen_a_guarantee_and_warranty

A warranty is a promise to replace or repair an item if the item does not satisfy the terms of the warranty.

A guarantee is a promise to return the money paid to purchase an item if the item does not satisfy the terms of the guarantee. That is why a wedding photographer can only offer a "money back" guarantee, and not a warranty.

According to the 1985 Moss Magnuson Act, warranty and guarantee are the same thing.

A guarantee is a document to protect consumer rights. It is a promise by a seller with a buyer for complete replacement of the item/ article or product; usually guarantee is valid for a fixed period of time. It has a legal status, even if we do not pay for or it was offered free of cost by a seller.

Warranty is also a document that protects consumer rights. It is more or less like insurance policy for that we have to pay certain amount to come into legal contract. So on the basis of this legal bond the company can be taken to court if it does not bound what has been agreed in the warranty document. Warranty covers only repair of the article.

Guarantee is more in manufacture, Warranty is more in distribution and reselling parts;

A guarantee is giving you their word (kinda like an empty promise.) A warranty is in writing that they will correct any problem within the scope of the warranty. Take a warranty over a guarantee anytime.

http://wiki.answers.com/Q/What_is_the_difference_betwen_a_guarantee_and_warranty

Consumer Bill of RightsConsumer Bill of Rights

Started in 1962 by President John F. Kennedy

Four Rights

Right to be informed

Right to Choose

Right to Safety www.cpsc.gov/cpscpub/prerel/category/toy.html

Right to be Heard

Started in 1962 by President John F. Kennedy

Four Rights

Right to be informed

Right to Choose

Right to Safety www.cpsc.gov/cpscpub/prerel/category/toy.html

Right to be Heard

Three more were added laterThree more were added laterRight to Have Problems

Corrected

Right to Consumer Education

Right to Service

Right to Have Problems Corrected

Right to Consumer Education

Right to Service

Consumer ComplaintsConsumer Complaints

There are laws to protect you from unethical business practices

FraudBait and Switch

There are laws to protect you from unethical business practices

FraudBait and Switch

Your ResponsibilitiesYour Responsibilities

1 Be Informed1 Be Informed

2 Choose Carefully2 Choose Carefully

Pollution

Conserving Resources

Recycling

Pollution

Conserving Resources

Recycling

3 Use Products Safely3 Use Products Safely

4 Speak Out – Boycott4 Speak Out – Boycott

5 Seek a Remedy5 Seek a Remedy

6 Learn Consumer Skills6 Learn Consumer Skills

Chapter 24Chapter 24

Consumer Organizations or consumer advocates

Consumer Organizations or consumer advocatesConsumer Federation of America

Largest, 50 million members 260 groups

Studies federal laws that affect consumers

National Consumers LeagueOldest non-profit consumer group membership is open.

National fraud information center. Monitors the Internet

Consumer’s UnionNonprofit publisher of Consumer Reports

Magazine doesn’t advertise or allow its findings to be used in advertising

Consumer Federation of AmericaLargest, 50 million members 260 groups

Studies federal laws that affect consumers

National Consumers LeagueOldest non-profit consumer group membership is open.

National fraud information center. Monitors the Internet

Consumer’s UnionNonprofit publisher of Consumer Reports

Magazine doesn’t advertise or allow its findings to be used in advertising

Major Appliance Consumer Action ProgramDeals with large appliances.

Most dealers are members

Radio and TelevisionConsumer reporter

Major Appliance Consumer Action ProgramDeals with large appliances.

Most dealers are members

Radio and TelevisionConsumer reporter

Federal AgenciesFederal Agencies

Federal Trade Commission – FTCEnforces laws about business practices

US Department of Agriculture – USDAInspects food - grade labels

Food and Drug Administration – FDAApproves drugs and food “claims”

Better Business Bureau – BBBNon-profit that collects information on businesses

and handles complaints

Federal Trade Commission – FTCEnforces laws about business practices

US Department of Agriculture – USDAInspects food - grade labels

Food and Drug Administration – FDAApproves drugs and food “claims”

Better Business Bureau – BBBNon-profit that collects information on businesses

and handles complaints