What have you learned from your audience feedback? 2

WHAT HAVE YOU LEARNED FROM YOUR

AUDIENCE FEEDBACK? April Carr

INITIAL AUDIENCE FEEDBACK:

In order to create a media product understood and enjoyed by our idea we created a questionnaire using the ‘Google Docs’ software. The questionnaire included the films synopsis and we received ten responses. We did this questionnaire to perfect the story line before continuing on to the construction of the film. View our analysis of results here.

FINAL AUDIENCE FEEDBACK: Following the production of our film we

uploaded a refined rough cut to YouTube (see below) to gain audience

feedback and finish the final touches to our media product, no drastic changes would be necessary at this stage. Here

is the full audience questionnaire.

FINAL AUDIENCE FEEDBACK: Below is the refined rough cut shown to our audience

in order to receive feedback.

‘ON A SCALE OF 1-10 WHAT RATING WOULD YOU GIVE THE FILM?’ It was both pleasing and

relieving to gain high ratings from our viewers in regard to their overall rating of the film. We received two scores rating it 8/10, five with 9/10 and a further three rating with a perfect mark, 10/10. Meaning overall the film is rated as a 9.1/10, a great standard. This has confirmed that we have achieved our films aims and entertained our audience successfully.

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‘DID YOU UNDERSTAND THE FILMS STORY LINE?’ Our results show that 100% of the audience understood our films story line. This was a great outcome as a convention of psychological thriller is often to create mystery and confuse the viewer, this could remove the entertainment value and lead to frustration, we avoided this by using a black and white filter and blur effect during our vision scenes so the audience could clearly differentiate between reality and Lily’s visions.

‘ON A SCALE OF 0-10, HOW WELL DO YOU THINK THE MUSIC AND SOUNDS ARE PRESENT IN THE FILM WORK?’

Again we have received a variety of reviews each of a relatively high rating, we received two scores rating it 8/10, five with 9/10 and a further three rating with a perfect mark, 10/10. Meaning overall the film is rated as a mean score of 9.1/10, a great standard.

‘WHAT GENRE DO YOU THINK THE FILM IS?’

90% of our correspondents successfully agreed with our aims, classifying ‘Lily’ as a psychological thriller. In order to avoid being categorised as a horror we followed specific genre conventions to prevent confusion, this was a success as only 1/10 correspondents wrongly thought the film was a horror. We therefore concluded that further changes in regard to paradigms and ideologies aren’t necessary.

‘WHAT AGE GROUP DO YOU THINK THE FILM IS TARGETED AT?’ We targeted our film towards 18-25

year olds, through genre research we discovered this was the most popular age group to view psychological thriller films opposed to an older age group, this is because they are both thrilling and mysterious. From our audience research we can conclude that we have reached our target audience aims as the majority of respondents agreed that the specific target audience for our film ‘Lily’ is ‘young adults’ and ‘teens and 20s’.

‘ON A SCALE OF 0-10, HOW MUCH DID YOU ENJOY THE FILM?’ We asked this question to get an overall rating of the film, this would help in regard to advertisement similar to ratings on sites such as ‘IMDb’ or ‘Rotten Tomatoes’ . Overall our film received a mean rating of 8.9/10, a high standard and very pleasing result. This positive response helps prove we achieved our aims of producing an enticing, mysterious, thrilling film.

‘CAN YOU SUGGEST ANY IMPROVEMENTS?’

‘CAN YOU SUGGEST ANY IMPROVEMENTS?’ (CONTINUED) In our previous questionnaire (see

right) only 1 respondent agreed no improvements needed to be made (see analysis here), this is opposed to the 4 who now agree the film cannot be perfected further, a large improvement. Although we received excellent feedback we did receive some comments for improvement, these will be analysed and explained on the next slide.

‘CAN YOU SUGGEST ANY IMPROVEMENTS?’ (CONTINUED) One respondent discovered that the heart beat

on the title sequence was too loud, this caused it to be clipping. In order to fix this issue we accessed Premiere Pro and edited the sound effect to a lower volume, this fixed the issue. Two people suggested that the scene involving Lily’s attack on Brett was too quiet and that she should ‘say something’ . We decided to add some dialogue, avoiding a reshoot we simply added the dialogue from an unused clip where Lily says ‘I’m not crazy’, this clip can be seen on the right.

‘CAN YOU SUGGEST ANY IMPROVEMENTS?’ (CONTINUED) One respondent noticed a shake in the

camera during the extreme close up of Lily and Brett touching hands, this was something we didn’t notice. We

cut the shot so it began after the slight shake. This is a clear example

which demonstrates the importance of audience feedback as it involves a

different perspective meaning mistakes we may ignore during our

initial viewing can be rectified.

‘CAN YOU SUGGEST ANY IMPROVEMENTS?’ (CONTINUED) Of course not everything stated within the audience feedback needed to be changed. For example one respondent stated the vision in which Dr. Walker has his heart attack was ‘too quiet’ and ‘sound effects’ needed to be added. We intentionally only added high pitched music so the scene would be ‘tense’ and ‘disturbing’, two audience reactions common within psychological thrillers. In order to fairly choose which would look better to an audience we added sound effects also, we showed both clips to our class mates as they have media knowledge, they agreed the clip was more immersive and tense than the one with sound effects, we therefore chose the original clip overall.

FINAL FILM.Below is our final film following adjustments

suggested within our audience feedback.