I have included lots of things in my magazines front cover,
contents, and double page spread to appeal to my target audience.I
have made it quite clear that it is a pop magazine, by including
the word pop in the masthead, this makes it obvious that I am
trying to target people that like pop music, such as the townies
and stylers that I identified as my target audience when
researching different groups of people.Front cover
I have included an image of a new young, female Pop artist, who
would appeal to young girls between the ages of 16-26, she could be
compared to artists like Jess Glynne, who is a very popular Pop
artist among this age group. I think having a female artist on the
front cover may also attract a male audience, as they may find the
artist attractive. I have also chosen very colourful trendy
clothing for her to wear, as I know that people aged 16-26 and both
of the tribes I found on Find my Tribe, particularly stylers are
very much into fashion, and looking good, therefore having a well
dressed artist on the front cover would really appeal to my target
audience.
I have also mentioned lots of other really well known pop
artists on the front cover such as: Taylor Swift, and Bruno Mars,
showing that I have included lots of different pop artists will
really appeal to the Pop music lovers that I want to buy my
magazine. One of the quotes also mentions the Wireless Festival,
which is extremely popular among my target audience as it attracts
people aged around 16-24, of both genders, therefore mentioning the
Wireless festival will help me to attract a male audience as well
as female.
Yellow is one of the main colours on the front cover which is a
bright, bold and vibrant colour which appeals to a younger
audience. Also I have used fairly neutral colours, meaning my
magazine may appeal to a male or female audience, although my
colour scheme will change with each issue I would keep the colour
scheme neutral.I have also included a free giveaway, this gives
people an incentive to buy the magazine, this will particularly
appeal to the youngest of my target audience, as they often like to
decorate their rooms with things like posters, so this will really
appeal to them.
On my contents page I have included the twitter account at the
bottom of the page, this is to attract my younger audience, as
twitter is a social networking site that appeals largely to young
adults and teenagers, which are the people that make up my target
audience. Including twitter means Im creating more of a brand,
where people can have more interaction, it also allows for twitter
users to find out about the magazine, meaning more people are
likely to buy it.
In the contents I have included lots of different Articles,
which include some very popular artists, such as Sam Smith, Rita
Ora and Katy Perry. This shows people that my magazine contains
lots of different stories, still with focus on Pop music, helping
to draw in my target audience. I have also made another reference
to the wireless festival and given people the chance to win
tickets, which is another incentive to buy the magazine, and as
Wireless is so popular with the ages of my target audience this
will really help to attract them.I have continued the house style
over from the front cover and used the same colour scheme, which is
neutral colours, appealing to a male and female audience.
On my double page spread I have Changed the artists clothing to
another fashionable trendy look, and fashion is one of the things
my tribes townies and stylers and young people take a lot of
interest in
I have also included some gossip in my articles, which appeals
to my young target audience, as people this age love to know the
latest celeb gossip, I thought this would help to attract my target
audience.