WHAT HAPPENED TODAY?: A FRESH APPROACH TO PANELS
WHAT HAPPENED TODAY?: A FRESH APPROACH TO PANELS
WHAT IS THE SITUATION?
3What Happened Today?
A Fresh Approach To Panels
WHAT IS THE SITUATION?
February 2013
Facebook announces targeting
based on third-party data
February 2014
Facebook buys WhatsApp
February 2015
Google announces autonomous
Uber competitor
February 2016
Apple refuses to build a
backdoor to aid the FBI
The inherent problem of SXSW panels is an inability to take advantage of the most recent news because they are planned six months in advance.
While it is no fault of SXSW – they have a conference to curate – it creates the intrinsic problem of predicting news rather than reacting to news.
March 2013 SXSW
March 2014 SXSW
March 2015 SXSW
March 2016 SXSW
A NEW PANEL MODEL
5What Happened Today?
A Fresh Approach To Panels
WHAT IS THE SOLUTION?
But this panel flips the approach on its
head. Instead of choosing a topic ahead
of time, the topic will be decided based
on the latest tech news, and the panel
will consist of experts in whatever that
topic is. While it’ll be a little more work
for us, it will be a lot more value for you.
News Breaks inFebruary 2017
Panelist Assembled
Panelist DetailsTweeted Out
Panel Takes PlaceMarch 2017
PANELPARTICIPANTS
7What Happened Today?
A Fresh Approach To Panels
WHO YOU WILL HEAR FROM?
Dave FauselManaging Director
AnalogFolk
TBDMarketers and technology experts
drawn from the AnalogFolk network who are knowledgeable in
the topic.
THANK YOU