What Great Seo Results Look Like

What Great SEO Results Look Like and How to Get Them

First, Be Sure You Have the Tools

You won’t know whether you’re getting good results unless you track your site traffic. There are many tools available, but most companies can get by with the robust reports available in Google’s free software – Google Analytics.

Lots of Data, Lots of Formats

Google Analytics does a great job of providing basic summary details of your website’s traffic, along with more in-depth data that can be e-mailed, exported and used to create even more informative reports.

Value of industrial SEO to your business

Start with Website Traffic Report

Exporting your Google Analytics data into Excel and turning it into a charts enables you to see at a glance whether your B2B SEO efforts are generating the right results.

The first step is to look at your overall site traffic.

With a properly implemented B2B SEO campaign, your company should start to see measurable year-over-year improvements in site traffic, with continuing increases (outside of normal seasonal downturns).

Is your site leveraging all the SEO factors?

Measuring SEO ROI

Reviewing the Traffic Channels report in Google Analytics will tell you exactly how valuable organic SEO is in driving traffic to your website.

When done well, organic SEO should be the biggest contributor to your website traffic.

What successful B2B SEO results look like

See How Users Find You on Google

The Search Engine Optimization Queries Report will tell you which keywords site visitors used to find your site.

The Traffic Channels and Queries reports provide great data that can be measured over time to track your SEO progress.

Courtesy of Express Furniture

Are You Maximizing Your SEO?

If you’re not seeing search engine traffic or total site traffic trending up, then there’s something wrong with your SEO efforts or you’re working with the wrong SEO company.

How to select the right SEO company

How Valuable is Your Brand?

For most industrial companies, not very. You’ll get a portion of your site traffic from folks who type in your domain (URL) directly, but if you’ve implemented a great SEO strategy, you can expect significantly more traffic from Google and other search engines.

The difference between meta keywords and keywords

Not all Reported Traffic is Legit

Investigate if your Referral Traffic is reported to be more than your Organic Search or Direct Traffic, or if it increases significantly. This could indicate spam referrals (not legitimate traffic).

Spam Referrers Skew Reports

Clicking on the Referrals link (see chart on previous slide) will show you which third-party sites outside of search engines are driving traffic to your site.

This referral report shows mostly spam, which can be filtered out for a more accurate traffic report.

Using SEO to Promote Your Brand

If your company isn’t a Fortune 500 firm or one of the most recognizable names in your industry, implementing a solid SEO program can help in bringing new site visitors and potential customers who don’t know you by name.

So, how can your company achieve SEO results that look like this?

SEO: Understand the Complexity There’s no getting around it. SEO is hard.

Google uses more than 200 factors to rank websites.

You can’t control all of them, so focus on the most important ones you can control – on-page factors and link building.

Navigating the wild world of SEO

The SEO Process: Keyword Research

There’s a lot of conflicting info online about whether keywords are important in SEO.

Here’s how you can tell they are. Go to Google and type in a term.

Look at the results.

How many of the results don’t use any form of that keyword?

It’s important to identify which keyword phrases are generating the most Internet traffic.

SEO keyword research is especially important in B2B SEO because finding a variety of high-traffic terms for which to optimize your site can give you a leg up on your competition.

Remember the results we showed you on Slides #5 and 7? Yeah – keyword research played a role in that. Common SEO mistakes

The SEO Process: On-Page SEO

Sites that don’t do the minimum in on-page SEO typically don’t perform well on search engines, in particular, on Google. Google is looking for well-written, optimized content, including:

•Page URL

•Meta tags

• Page Title

• Meta Description

• H1

•Text

• Image alt tags

•Internal linking

Elements of a successful SEO strategy

The SEO Process: On-Page SEO

Other factors that affect SEO include:

• The size of your site in terms of pages. Google oftentimes ranks larger sites ahead of smaller ones as it interprets larger sites as being more authoritative.

• Age of the domain.

• Length of content. The more long-form content you provide about your topic, the more authoritative your site will be considered.

It’s best to work with an expert in SEO

content development or SEO

copywriting that can determine what

your business needs to improve its

search position.

Elements of a successful SEO strategy

The SEO Process: Off-Page SEO

Once you’ve tackled on-page SEO, it’s time to turn attention to off-page SEO, also called content marketing or link building.

In the old days, this also would have been called website promotion. Today, there are many ways to promote your site in a way that benefits SEO:

•Repurposing content for social networking sites

•Press releases

•Blogs

•Social media posts

•Videos

•Trade publication advertising

B2B SEO done right – linking ranks #1

What you Get with Great SEO

Aside from any seasonal downturns you regularly experience, with a strong SEO strategy, you should see your search traffic and total traffic trend up over time .

The result should be increased interest in your company, more leads and new sales!

Trust experts for your industrial marketing strategy

Start Getting Great SEO Results

Ready to get to work improving your website’s search engine performance with great SEO?

The best place to start is with an experienced, credible SEO company, like Pilot Fish, which has worked with industrial and B2B websites for 20 years providing website design, on-page

SEO and off-page content marketing.

To learn how we can help your site, contact:

Pilot Fish

Tel. 877-799-9994 ext. 2104