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FACTORS TO CONSIDER BEFORE GOING TO
INTERNATIONAL MARKETS
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Some Companies after going global…..
Have profited a lot…..
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Some Companies after going global…..
…failed..
© http://www.internationalbusinessguide.org/10-successful-american-businesses-that-have-failed-overseas/
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HOW DO WE DECIDE TO GO
GLOBAL ???
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WHAT DO WE REVIEW ???
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Better Profit Opportunities….
1
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Reduces Dependence onOne market
2
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Helps Beat Global Competitors in home
market….
3
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A global customer requires Global Support
4
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Larger Customer Base
5
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Different Preferences..
1
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Different Business Culture
2
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Unexpected costs
3
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Lack of international Experience
4
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Currency Devaluation,Expropriation of Foreign Goods
5
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Thank YouChandra Has
Dondapati